Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Bajío is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Bajío performance in the Mexico and how they change over time
See what factors influence El Bajío performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of El Bajío' competitors in the Mexico
An analysis of El Bajío' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals the brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
El Bajío, with a market performance percentile of 99, is a leading brand in Mexico's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference relative to competitors such as FRANCESCA the Italian Bakery, Napoli Cucina Italiana, Chambao, Taquería El Califa, Tantra | Best beach club in Tulum, and Barracruda, all also at the 99th percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and revenue. Tracking changes identifies areas for improvement.
El Bajío's overall CSAT is 82%, a 4.7 percentage point increase year-over-year, indicating improved customer satisfaction. The State of Mexico shows a significant 16.4 percentage point increase, reaching 81%. CSAT decreased from April to June 2025, from 86.25 to 71.67.
Average check reflects customer spending per visit. Monitoring it helps understand pricing effectiveness and identify opportunities to increase revenue.
El Bajío's overall average check is 422.5 MXN, a 2.2% decrease year-over-year. In the State of Mexico, the average check is 438.6 MXN, remaining stable. The average check decreased from April to May 2025, then slightly increased in June.
Number of outlets indicates a brand's reach and market penetration. Tracking this metric shows expansion efforts and potential for revenue growth.
El Bajío has 3 outlets in the State of Mexico. This indicates a limited but potentially focused presence in that region. There is no growth data provided, but the bar fill percentage shows the whole picture (100%).
Competitor analysis identifies key players attracting similar customers. This informs strategies to differentiate and capture market share effectively.
El Bajío's top competitors based on customer cross-visitation are Toks (9.33%), La Casa de Toño (7.51%), Starbucks (7.10%), Bisquets Obregón (5.88%), and VIPS (5.68%). These brands attract a portion of El Bajío's customer base.
Understanding traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient service during peak times and cost savings during slow periods.
El Bajío experiences peak traffic between 11 AM and 4 PM, with the highest workload around 3 PM (61.40%). Traffic is minimal before 8 AM and after 10 PM, with no traffic from 11 PM to 7 AM.
Analyzing consumer segments helps target marketing efforts. Understanding gender and generational preferences increases engagement and campaign effectiveness.
El Bajío's customer base shows a high affinity towards Women (91) and Men (106). Gen X is over-indexed (141), Gen Y is under-indexed (68), and Gen Z shows a very high affinity(256). This suggests a stronger appeal towards Gen X and Z compared to Gen Y.