Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tank & Rast is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tank & Rast performance in the Germany and how they change over time
See what factors influence Tank & Rast performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Tank & Rast' competitors in the Germany
An analysis of Tank & Rast' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand’s share of foot traffic, indicating competitive strength and customer preference within the industry.
Tank & Rast holds a leading market position in Germany's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Performance peers include Shalimar Express, Spanische Treppe, YICHI Asian Restaurant, مطعم الربوة, Ihr Landbäcker, and Fischbörse Cuxhaven, all within the same high-performing percentile range.
CSAT reflects customer contentment, directly impacting loyalty and brand perception. Monitoring CSAT informs strategies for service and product improvements.
Overall customer satisfaction for Tank & Rast is 40%, a decrease of 21.1 percentage points year-over-year. Rhineland-Palatinate shows the highest CSAT at 67% with a growth of 7.6pp, while North Rhine-Westphalia has the lowest at 30% with a decrease of 30.5pp. CSAT fluctuated between 28.57% and 47.17% from May to July 2025.
Outlet count indicates brand reach and market presence. Expansion or contraction trends reflect strategic growth or consolidation efforts.
Tank & Rast has the most outlets in Baden-Württemberg (22), followed by North Rhine-Westphalia (20) and Lower Saxony (16). Hesse has 12 outlets, Bavaria has 9, and Brandenburg has 8. Rhineland-Palatinate, Schleswig-Holstein, and Saxony each have fewer than 6 outlets, showing an uneven distribution across Germany.
Competitive analysis identifies key rivals and customer overlaps. This insight informs strategies to differentiate and capture greater market share.
McDonald's is the most cross-visited competitor of Tank & Rast with an 18.18% cross-visitation rate, followed by Burger King at 9.09%. KFC has a 3.90% cross-visitation rate. Hofbräuhaus München and Starbucks each have a 2.60% cross-visitation rate. This indicates a significant overlap in customers between Tank & Rast and these fast-food chains.
Traffic workload analysis reveals peak operational demands. Understanding hourly patterns enables efficient staffing and resource allocation.
Tank & Rast experiences peak traffic workload between 11 AM and 4 PM, with the highest workload at 12 and 1 PM (approximately 50.75% and 50.78%). The lowest traffic workload occurs between 1 AM and 5 AM, ranging from 18.77% to 19.39%. There is significantly less activity between 9 PM and 6 AM. This highlights the need for staffing adjustments throughout the day.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand relevance.
Tank & Rast consumers show high affinity towards Men (Index 119) and Gen X (Index 123), suggesting these groups are overrepresented compared to the average consumer. Women (Index 66), Gen Y (Index 65), and Gen Z (Index 70) have lower affinity, indicating they are underrepresented. These affinity insights enable targeted marketing and positioning strategies.