Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Germany and how they change over time
See what factors influence KFC performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Germany
An analysis of KFC' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand’s share of foot traffic in the cafe & restaurant industry.
KFC in Germany holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong market position compared to peers like 60 seconds to napoli, L'Osteria, PETER PANE Burgergrill & Bar, Burger King, Subway and McDonald's.
Customer satisfaction is key to loyalty, reflecting service quality and impacting revenue. Higher satisfaction often leads to repeat business and positive word-of-mouth.
KFC's overall customer satisfaction in Germany is at 58%, showing a slight increase of 0.9 percentage points year-over-year. Satisfaction varies by state; Rhineland-Palatinate shows the highest CSAT at 86%, while Mecklenburg-Vorpommern has the lowest at 54%. There is fluctuation in CSAT from April (61.48%) to June (53.46%) 2025.
Average check reflects spending per customer, influencing revenue. Monitoring this KPI helps optimize pricing and promotions to maximize profitability.
The overall average check for KFC in Germany is 19.1 EUR, with a 6.5% increase year-over-year. Schleswig-Holstein has the highest average check at 20.5 EUR. There is a slight decrease in the average check from April (19.63 EUR) to June (18.32 EUR) 2025.
Outlet count indicates market reach. A wide network enhances brand accessibility, boosting sales and brand visibility in the cafe & restaurant sector.
KFC's outlet distribution in Germany is led by North Rhine-Westphalia with 46 outlets, followed by Bavaria with 31 and Hesse with 30. Bremen has the fewest outlets, with only 3.
Identifying top competitors is crucial for strategic planning. Understanding cross-visitation patterns reveals key market rivals and customer preferences.
McDonald's is the top competitor for KFC in Germany, with a cross-visitation rate of 17.23%. Burger King follows at 10.13%. Subway, L'Osteria, and Pizza Hut have much lower cross-visitation rates, indicating a smaller overlap in customer base.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
KFC in Germany experiences its highest traffic workload between 10:00 and 22:00, peaking at 62.89% at 18:00. Traffic is minimal during early morning hours (0:00 to 8:00).
Analyzing segments informs targeted marketing. Affinity insights guide positioning, ensuring resonance with key consumer groups by gender and generation.
Women have a higher affinity (69) for KFC compared to the average consumer. Men are over-represented with an affinity index of 117. Gen Y and Gen Z have high affinity indexes (112 and 117, respectively), indicating higher engagement, while Gen X is slightly under-indexed (92).