Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Germany and how they change over time
See what factors influence McDonald's performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Germany
An analysis of McDonald's' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's has a leading Market Performance in Germany, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a dominant market position, suggesting strong brand preference and customer loyalty compared to its peers like Burger King, L'Osteria, and KFC, who all share a similar high percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting long-term success and repeat business.
McDonald's customer satisfaction in Germany is 39%, a decrease of 2.3 percentage points year-over-year. Satisfaction varies by state, with Thuringia showing the highest CSAT (48%) and an upward trend. Overall, there's a slight downward trend in customer satisfaction during the reported period, suggesting potential areas for improvement.
Average check reveals customer spending habits, influencing revenue strategies and profitability assessments.
The average check at McDonald's in Germany is 15.3 EUR, showing a 7.6% increase year-over-year. Saarland has the highest average check (21.3 EUR). The average check remained relatively stable throughout the period, with slight fluctuations, indicating consistent customer spending.
Outlet count indicates market reach and brand presence, influencing accessibility and market penetration.
McDonald's has a substantial presence in Germany, with the highest number of outlets in North Rhine-Westphalia (360), followed by Bavaria (333). This extensive network suggests a strong infrastructure and broad customer access across the country.
Analyzing competitors highlights market dynamics and opportunities to refine strategies and strengthen competitive advantage.
Burger King is the top competitor to McDonald's in Germany, with a cross-visitation rate of 9.55%. Other key competitors include KFC (3.39%), L'Osteria (2.45%), and Subway (1.88%). This data shows which brands attract similar customer segments.
Understanding traffic patterns enables optimal staffing and resource allocation, enhancing operational efficiency and customer experience.
Traffic workload at McDonald's in Germany peaks between 17:00 and 18:00 (5:00 PM - 6:00 PM), reaching 65.18%. The lowest traffic is observed between 3:00 and 5:00 AM. This data informs staffing and resource allocation strategies to meet customer demand effectively.
Analyzing consumer segments enables targeted marketing and product strategies tailored to specific demographics.
McDonald's in Germany has a high affinity with women (81%, under-indexed) and men (111%, over-indexed). Gen X (108%, over-indexed) shows an affinity slightly above average, while Gen Y (98%, under-indexed) has a slightly lower affinity. Gen Z affinity is at 101% (slightly over-indexed).