Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Germany and how they change over time
See what factors influence Burger King performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Germany
An analysis of Burger King' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Burger King's Market Performance is at the 99th percentile, a leading position. This signifies strong market dominance, indicating high customer preference compared to peers such as L'Osteria, McDonald's, KFC, 60 seconds to napoli, PETER PANE Burgergrill & Bar, and Subway which are also in the same percentile.
CSAT reflects customer happiness. Monitoring CSAT helps understand if customers are satisfied with their experience and if changes are needed.
Burger King's overall CSAT in Germany is 55%, showing a 5.9 percentage point increase year-over-year. Bremen has the highest CSAT at 73%, while Schleswig-Holstein and Saxony both have CSAT at 62%. The CSAT dynamic data shows a climb from 53.58 in April 2025 to 57.77 in June 2025.
Average check indicates how much customers spend per visit, helping to understand customer spending habits and revenue trends.
The overall average check for Burger King in Germany is 16.1 EUR, showing an 8.8% increase year-over-year. Bremen has the highest average check at 22.4 EUR. The average check dynamic data shows a climb from 15.85 EUR in April 2025 to 16.22 EUR in June 2025.
Outlet count indicates brand reach and market presence. A higher count can mean better accessibility and brand recognition.
Burger King has the highest number of outlets in North Rhine-Westphalia with 158 locations. Bavaria follows with 118 outlets, and Baden-Württemberg has 103. The number of outlets reflects Burger King's strong presence in these regions of Germany.
Understanding top competitors and cross-visitation helps refine competitive strategy and identify opportunities to win customers.
McDonald's is the top competitor with a cross-visitation of 19.44%. KFC has a cross-visitation of 4.06%, followed by L'Osteria at 2.46%. This indicates that a significant portion of Burger King customers also visit McDonald's.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for better service during busy periods.
Burger King experiences peak traffic workload between 11:00 and 19:00, with the highest workload at 18:00 (66.56). Traffic is lowest between 3:00 and 6:00. Understanding these patterns is crucial for efficient operations.
Knowing consumer segments allows tailoring marketing messages to appeal to the most relevant demographic groups.
Women (70%) exhibit a relatively high affinity, suggesting a strong connection to the brand compared to the average consumer. Men (116%) also showing high affinity. Gen X (104%) and Gen Y (103%) show relatively higher affinity compared to Gen Z (99%)