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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tacotote is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tacotote performance in the United States and how they change over time
See what factors influence Tacotote performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Tacotote' competitors in the United States
An analysis of Tacotote' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Tacotote's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile suggests that Tacotote captures a significant share of customer traffic compared to its peers. Tacotote's performance peers include Hongdae 33 Korean BBQ, Möge Tee, Tierra Mia Coffee, The Palm, Rumi's Kitchen, and Showmars, all also in the leading percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and likelihood of repeat business, crucial for brand growth and positive word-of-mouth.
Tacotote's overall customer satisfaction is at 83%, a significant 25.7 percentage point increase year-over-year. New Mexico shows the highest CSAT at 93%, followed by Texas at 83%, and Arizona at 62%. This indicates strong customer approval, especially in New Mexico and Texas. However, Arizona presents an opportunity for improvement.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perceived value.
Tacotote's average check is $28.8, a 21.1% increase year-over-year. The average check in Texas is $29.4. The data suggests a growth in customer spending. Average check was highest in May 2025, at $31.01. This shows effective pricing strategies and customer willingness to spend.
Number of outlets signifies brand reach and market presence, directly impacting revenue potential and brand visibility.
Tacotote has a total of 11 outlets. 9 are located in Texas, while Arizona and New Mexico each have 1 outlet. The concentration of outlets in Texas indicates a strong regional presence. Expansion into Arizona and New Mexico signifies growth into new markets.
Analyzing competitors reveals market dynamics and consumer preferences, informing competitive strategies and differentiation efforts.
Tacotote's top competitors based on customer cross-visitation are McDonald's (14.75%), Whataburger (12.57%), IHOP (7.10%), Starbucks (6.01%), and Corralito Steak House (6.01%). The high cross-visitation with McDonald's and Whataburger suggests that Tacotote customers also frequent fast-food chains. These insights can inform strategies to retain customers and attract new ones.
Traffic workload indicates peak hours, enabling optimized staffing and resource allocation for enhanced customer service.
Tacotote experiences peak traffic between 11 AM and 8 PM, with the highest workload between 1 PM and 6 PM. Minimal traffic occurs between midnight and 7 AM. These patterns suggest lunch and dinner are the busiest times. This data facilitates effective staff scheduling.
Consumer segment analysis enables targeted marketing, tailored product offerings, and improved customer engagement based on demographics.
Women have high affinity (80%) compared to Men (117%). This suggests a stronger relative representation of Women. Men are more overrepresented relative to the average. Among generations, Gen Y shows strong affinity (106%), while Gen X (68%) and Gen Z (67%) are under-indexed. Tacotote should tailor strategies to these gender and generational segments accordingly. GenY segment is overrepresented relative to the average.