Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sweet Sensation is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
See what factors influence Sweet Sensation performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Sweet Sensation' competitors in the Nigeria
An analysis of Sweet Sensation' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength, reflecting customer preference in the cafe & restaurant sector. A high percentile indicates competitive advantage.
Sweet Sensation holds a leading market performance position in Nigeria, with a percentile of 99, placing it in the top 1% of brands. This high percentile shows a strong competitive position. Performance peers like Bamboo Lounge, Ocean Basket, GOSSIP KITCHEN AND BAR, Bukka Hut, Cold Stone Creamery and Kingfisher Africa share similar positions.
Customer satisfaction reflects brand loyalty. Monitoring CSAT helps identify areas for improvement and enhance customer retention strategies.
Overall customer satisfaction for Sweet Sensation is 67%, a slight decrease of 0.6 percentage points year-over-year. Ogun State shows a CSAT of 83%, with a significant decrease of 16.7 percentage points. This mixed data suggests a need to investigate reasons behind decline and sustain satisfaction in Ogun State.
Average check is a key revenue indicator. Tracking this KPI helps understand customer spending habits and optimize pricing strategies.
The overall average check for Sweet Sensation is 7.3K NGN, an 18% increase year-over-year. Lagos State has an average check of 7.7K NGN, while Ogun State shows 6.6K NGN. The increase shows higher customer spending, although regional differences exist and require examination.
Outlet count indicates market presence. Monitoring growth helps assess expansion effectiveness and market penetration efforts.
Sweet Sensation has 19 outlets in Lagos State and 4 in Ogun State. Lagos State represents a significant portion of the brand's presence, suggesting a need to consider expansion strategies for Ogun State.
Understanding key competitors helps to refine marketing strategies and gain a competitive edge in the cafe & restaurant industry.
Sweet Sensation's top competitors based on cross-visitation are Chicken Republic (17.5%), The Place Restaurant (12.5%), Domino's Pizza (12.5%), De Tastee Fried Chicken (7.5%), and Halaga Catering & Events Services (5%). These brands capture a portion of Sweet Sensation's customer base.
Analyzing traffic patterns by hour helps optimize staffing and resource allocation for peak times, improving service efficiency.
Traffic workload for Sweet Sensation peaks between 11 AM and 6 PM, reaching its highest point around 2 PM (59.16). There is little activity during the early morning hours. This shows the need to staff accordingly and optimize resources during peak times.
Understanding consumer demographics allows tailored marketing. Gender and generation data informs targeted messaging and product development strategies.
The consumer base shows a high affinity towards women (91%) and a strong affinity towards Gen X (278%). Women are slightly under-indexed, while Gen X shows significant over-representation. Marketing and product strategies should consider the preferences of these groups.