Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ocean Basket is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ocean Basket performance in the Nigeria and how they change over time
See what factors influence Ocean Basket performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Ocean Basket' competitors in the Nigeria
An analysis of Ocean Basket' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile is brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ocean Basket in Nigeria holds a leading market performance at the 99th percentile. This indicates a strong competitive position, capturing a significant share of customer foot traffic. Its performance peers include GOSSIP KITCHEN AND BAR, Cold Stone Creamery, Bukka Hut, Sweet Sensation, Bamboo Lounge - Collage (Ikeja GRA) and Farm City abuja, all also within the leading top 1%.
Customer satisfaction (CSAT) reflects customer sentiment and loyalty, directly impacting brand reputation and repeat business. Higher CSAT scores indicate stronger customer relationships.
Ocean Basket in Nigeria demonstrates a high overall customer satisfaction (CSAT) at 95%, with a 4.2 percentage point increase year-over-year. Federal Capital Territory shows a CSAT of 100%, a 14.3pp increase, while Lagos State has 88%, a 6.2pp decrease. This suggests generally strong customer sentiment, with regional variations.
Average check measures the average amount spent per transaction, indicating customer spending habits and revenue generation potential at Ocean Basket in Nigeria.
The overall average check for Ocean Basket in Nigeria is NGN 24.6K, a 10.5% increase year-over-year. In Lagos State, the average check is NGN 23.7K, with no change. This indicates increased customer spending, with stable spending patterns in Lagos.
Number of outlets reflects the brand's reach and accessibility within Nigeria. A larger presence can increase brand visibility and market share for Ocean Basket.
Ocean Basket has 4 outlets in Lagos State and 1 in Federal Capital Territory, Nigeria. This shows a concentrated presence in Lagos, with a smaller footprint in the capital. No growth values are reported.
Identifying top competitors helps Ocean Basket understand its competitive landscape and refine strategies to attract and retain customers in Nigeria.
The top competitors for Ocean Basket in Nigeria, based on cross-visitation, are Yellow Chilli, Bamboo Lounge - Collage (Ikeja GRA), and Zuzu's Delights Same Day Cake Delivery in Lagos (all at 11.76%), followed by MUSCADE CAFE and Chicken Republic (both at 5.88%). This shows shared customer interest with other restaurant options.
Analyzing traffic workload by hours helps optimize staffing and resource allocation during peak times at Ocean Basket locations in Nigeria.
Traffic workload peaks between 10:00 and 21:00, with the highest traffic at 15:00 (68.00). The lowest workload is between 0:00 and 9:00 and at 23:00. This data can inform staffing schedules.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning for Ocean Basket, enhancing customer engagement and brand relevance in Nigeria.
Ocean Basket customers show high affinity with women (index 187) and Gen Y (index 190), indicating that those groups are more likely to visit than average consumer. Affinity for Men is relatively under-indexed (60).