Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
De Tastee Fried Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry, showing competitive positioning.
De Tastee Fried Chicken holds a leading market performance position at the 98th percentile in Nigeria's Cafe & Restaurants industry. This indicates a strong brand preference. Performance peers in a similar range include Crush Cafe, Salma's Authentic Lebanese Cuisine, La Taverna Lagos, Ibro Fish, Papiee’s Meatro Jahi, and Foodcity.
Customer satisfaction is key to brand loyalty, reflecting service quality and customer experience, and directly impacts revenue and brand reputation.
De Tastee Fried Chicken's overall customer satisfaction (CSAT) is 56% in Nigeria, with a decrease of 18.9 percentage points year-over-year. CSAT in Lagos State mirrors the overall value at 56%, also showing a decrease of 18.9 percentage points. This decline suggests a need to address customer experience issues.
Average check indicates spending per customer, reflecting pricing strategy effectiveness and customer purchasing power. It's a key revenue driver.
The overall average check for De Tastee Fried Chicken is 7.6K NGN, showing an increase of 11.3% year-over-year. Lagos State reflects the same average check value. The rise indicates customers are spending more per visit, possibly due to menu changes or increased prices.
Outlet count reflects brand reach and expansion, showing market penetration and accessibility to customers, impacting overall revenue.
De Tastee Fried Chicken has 16 outlets in Lagos State, Nigeria. This number represents the brand's physical presence and accessibility within the state. No changes in outlet numbers are indicated for the reporting period.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation.
The top competitors for De Tastee Fried Chicken, based on customer cross-visitation, are The Place Restaurant (15.38%), Sweet Sensation (11.54%), Kingfisher Africa (11.54%), Cilantro (7.69%), and Spoondomain Restaurant. Bakery. Lounge. (7.69%). This identifies brands with similar customer bases.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation to improve customer service and operational efficiency.
De Tastee Fried Chicken experiences peak traffic between 11:00 AM and 6:00 PM, with the highest workload around 12:00 PM (58.13%). Traffic is minimal between 10:00 PM and 7:00 AM. This data informs staffing and promotional strategies.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific demographic groups.
De Tastee Fried Chicken's customer base shows high affinity among women (index 152) and Gen X (index 278). Women and Gen X are overrepresented. Tailoring marketing towards these groups may yield higher engagement.