Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Republic is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Republic performance in the Nigeria and how they change over time
See what factors influence Chicken Republic performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Republic' competitors in the Nigeria
An analysis of Chicken Republic' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Chicken Republic holds a leading market position in Nigeria's Cafe & Restaurants industry with a 99th percentile. This indicates strong customer preference versus peers like Burger King, Niger Delta Restaurant, Domino's Pizza, Ibile Foods, Mega Chicken, and The Place Restaurant.
Customer Satisfaction is crucial for brand loyalty and growth, reflecting service quality and customer experience impact on overall success.
Chicken Republic's overall customer satisfaction (CSAT) is 73%, down 2.3 percentage points year-over-year. Oyo State shows high CSAT at 86%, while Lagos State stands at 68%. Monitor downward trends in Lagos and Rivers States while leveraging positive gains in Federal Capital Territory and Ondo State.
Average Check measures customer spending per visit, indicating pricing strategy effectiveness and perceived value of offerings.
Chicken Republic's overall average check is 6.7K NGN, up 16.7% year-over-year. Kaduna State has the highest average check at 10.7K NGN. Focus on boosting average check in states like Ondo to match performance of Kaduna.
Outlet count indicates market presence and accessibility, reflecting expansion strategy and brand reach across regions.
Chicken Republic has 79 outlets in Lagos State, significantly more than other states. Expansion opportunities exist in states with fewer outlets, such as Kaduna, Kano, Edo and Kwara, to increase market presence.
Competitor analysis identifies key rivals and cross-visitation patterns, crucial for strategic positioning and competitive advantage.
Domino's Pizza is Chicken Republic's top competitor with 7.85% cross-visitation. Monitor customer overlap with Kilimanjaro Restaurant, The Place Restaurant, Mega Chicken and KFC to refine marketing and retention strategies.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation to meet customer demand effectively.
Chicken Republic experiences peak traffic between 11:00 and 19:00, with the highest workload at 16:00. Optimize staffing and resources during peak hours to enhance customer experience and operational efficiency.
Understanding consumer segments informs targeted marketing, tailoring products and messaging for maximum resonance and impact.
Women and Men demonstrates a high affinity, with Women having an affinity index of 83 and Men having an index of 108. Gen X affinity index is 93, while Gen Y affinity index is 95. Tailor messaging to resonate with both gender groups.