Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
See what factors influence Domino's Pizza performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Nigeria
An analysis of Domino's Pizza' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Domino's Pizza in Nigeria holds a leading market position, ranking in the top 1% of brands. This indicates strong customer preference and outperformance versus peers like Ibile Foods, Niger Delta Restaurant, Burger King, Mega Chicken, Chicken Republic, and The Place Restaurant.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting repeat business and revenue growth in the Cafe & Restaurant sector.
Domino's Pizza's overall customer satisfaction in Nigeria is 50%, a decrease of 18.9 percentage points year-over-year. CSAT varies by location, with Federal Capital Territory at 63% and Lagos State at 39%. The downward trend indicates a need for service improvements.
Average check measures customer spending per transaction, which directly impacts revenue. Monitoring this KPI helps optimize pricing and promotion strategies.
The average check for Domino's Pizza in Nigeria is 14500 NGN, a 27% increase year-over-year. Lagos State's average check is 14600 NGN, while Federal Capital Territory's is 14100 NGN. Overall, customer spending has increased.
Number of outlets reflects brand reach and market penetration. A larger network enhances accessibility and brand visibility.
Domino's Pizza has 39 outlets in Lagos State, 9 in Federal Capital Territory, 4 each in Ogun and Rivers States, 3 each in Anambra, Oyo and Kano States, 2 each in Kaduna and Delta States, and 1 in Imo State.
Identifying top competitors highlights direct market rivals, informing strategies to capture market share and retain customers in Cafe & Restaurant sector.
Domino's Pizza's top competitors in Nigeria, based on cross-visitation, are Chicken Republic (15.83%), The Place Restaurant (5%), Burger King (4.58%), Bukka Hut (2.92%), and Kilimanjaro Restaurant (2.92%). This indicates shared customer bases.
Traffic workload analysis reveals peak hours, allowing optimized staffing and resource allocation to maximize customer service efficiency.
Domino's Pizza in Nigeria experiences peak traffic workload between 9 AM and 8 PM, with the highest activity around 6 PM. This data helps optimize staffing and resource allocation during busy periods.
Consumer segment analysis by Gender and Generation enables targeted marketing and optimized product positioning for increased customer acquisition and engagement.
Domino's Pizza's customer base in Nigeria consists of 92% Women (under-indexed) and 104% Men (over-indexed). Gen X represents 35% of customers (under-indexed), Gen Y 142% (over-indexed) and Gen Z 163% (over-indexed) ,suggesting high affinity.