Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Supermac's & Papa John's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Supermac's & Papa John's performance in the Ireland and how they change over time
See what factors influence Supermac's & Papa John's performance in the Ireland and how they change over time
Available by subscription
Available by subscription
An analysis of Supermac's & Papa John's' competitors in the Ireland
An analysis of Supermac's & Papa John's' competitors in the Ireland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference in its industry segment.
Supermac's & Papa John's market performance is in the top 1% within the Cafe & Restaurants industry in Ireland, indicating a leading position. This percentile represents high customer preference relative to competitors like McDonald's, Camile Thai, The Mezz Street Food, Domino's Pizza, Burger King and Andhra Bhavan (Abbey St), which are also in the top 1%.
Customer satisfaction reflects brand perception, impacting loyalty and repurchase rates. Monitoring CSAT ensures service standards meet expectations.
Overall customer satisfaction for Supermac's & Papa John's in Ireland is 69%, a decrease of 5.1 percentage points year-over-year. Connacht shows the highest CSAT at 74% but decreased 6.5 percentage points, while Munster has 66%, up by 1.2 percentage points. Leinster's CSAT is 66%, with a decrease of 7.8 percentage points. The trend over the period indicates fluctuating satisfaction, peaking in May and declining in June.
Average check reveals spending habits, influencing revenue. Tracking this KPI informs pricing and promotional strategies for revenue optimization.
The average check for Supermac's & Papa John's in Ireland is 18.4 EUR, a 10.7% increase year-over-year. Leinster has the highest average check at 18.8 EUR. Connacht and Munster have average checks of 18.3 EUR and 17.9 EUR respectively. The average check shows an increasing trend with a peak in June at 20.28 EUR.
Outlet count indicates market presence and expansion. Tracking this metric reflects growth and reach within the competitive landscape.
Supermac's & Papa John's have 38 outlets in Leinster, 36 in Connacht, 33 in Munster, and 2 in Ulster. Leinster has the highest number of outlets, indicating a strong presence in that region. The distribution of outlets across different regions reveals market focus and potential for further expansion.
Identifying key competitors reveals market dynamics. Cross-visitation insights inform competitive strategies and highlight areas for differentiation.
McDonald's is the top competitor with a cross-visitation rate of 14.81%, indicating a significant overlap in customer base. Other notable competitors include KFC (4.59%), Burger King (3.90%), Costa Coffee (2.64%) and Nando's (1.95%). Understanding these competitive relationships helps in strategizing customer retention and acquisition.
Analyzing traffic workload optimizes staffing and resource allocation. Understanding peak hours enhances operational efficiency and customer satisfaction.
Traffic workload peaks between 12:00 and 18:00, with the highest workload at 17:00 (65.82). Traffic gradually increases from 06:00, rising sharply from 10:00 AM. There is a significant decline in traffic workload after 21:00, reaching its lowest point in the early morning hours (0.39 at 05:00). Resource planning and staffing need to be adapted based on these dynamics.
Consumer segment analysis informs targeted marketing. Understanding audience characteristics improves engagement and campaign effectiveness.
Women are overrepresented among Supermac's & Papa John's customers, with an affinity index of 68.00. Men are also overrepresented, showing an affinity index of 120.00. Among generations, Gen X is overrepresented (affinity index 120.00), while Gen Y (affinity index 84.00) and Gen Z (affinity index 45.00) are underrepresented. These insights can guide tailored marketing efforts.