Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Ireland and how they change over time
See what factors influence McDonald's performance in the Ireland and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Ireland
An analysis of McDonald's' competitors in the Ireland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through the brand's share of foot traffic in the industry.
McDonald's in Ireland holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position. Peers in the same range include Supermac's & Papa John's, Camile Thai, The Mezz Street Food, Domino's Pizza, Burger King, and Andhra Bhavan (Abbey St).
Customer satisfaction (CSAT) measures how well a brand's products and services meet customer expectations, impacting loyalty and revenue.
McDonald's in Ireland shows an overall customer satisfaction of 48%, a 1.1 percentage point increase year-over-year. Ulster demonstrates the highest CSAT at 77% with 15.9 percentage point growth, while Leinster shows a decrease of -1.3 percentage points, with a CSAT of 43%. The CSAT decreased between April (49.60%) and June (43.14%) 2025.
Average check tracks the average amount customers spend per transaction, reflecting pricing strategy and customer spending habits.
The overall average check for McDonald's in Ireland is 16 EUR, up 8.6% year-over-year. Ulster has the highest average check at 17.4 EUR, while Connacht has the lowest at 14.4 EUR. The average check increased from 15.57 EUR in April to 17.44 EUR in June 2025.
The number of outlets indicates brand reach and market presence. It can show potential market dominance or areas for expansion.
McDonald's in Ireland has the most outlets in Leinster (61), followed by Munster (26), Connacht (6), and Ulster (3). This distribution reflects the brand's established presence and varying market penetration across the country.
Identifying top competitors by cross-visitation helps understand customer preferences and competitive landscape, informing strategic positioning.
The top competitors for McDonald's in Ireland, based on customer cross-visitation, are Supermac's & Papa John's (9.63%), KFC (5.37%), Burger King (5.00%), Starbucks (3.43%), and Costa Coffee (3.13%). This highlights the fast-food and coffee chains most frequented by McDonald's customers.
Traffic workload analysis by hour helps optimize staffing and resource allocation to meet customer demand during peak times.
Traffic workload for McDonald's in Ireland peaks between 12:00 PM and 2:00 PM, reaching 72.05% at 2:00 PM. The lowest traffic workload is between 3:00 AM and 5:00 AM. This data allows for targeted staffing adjustments to align with customer traffic patterns.
Understanding consumer segments by gender and generation enables targeted marketing and product development strategies.
McDonald's consumers in Ireland show that Women have an affinity index of 75, while Men index at 116. Gen X are over-represented at 119, Gen Y shows an affinity of 85, while Gen Z indexes at 109. A higher index shows stronger representation or engagement among consumers.