Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Ireland and how they change over time
See what factors influence Burger King performance in the Ireland and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Ireland
An analysis of Burger King' competitors in the Ireland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King holds a leading position with a 99th percentile. This signifies a substantial market share, outperforming most competitors. Peers such as Andhra Bhavan, Domino's Pizza, Milano, The Mezz Street Food, KFC, and Camile Thai also share this high-performance bracket.
Customer Satisfaction (CSAT) reflects brand perception, influencing loyalty and repurchase rates. Monitoring CSAT is crucial for retaining customers.
Overall CSAT for Burger King in Ireland is 56%, a decrease of 4.6 percentage points year-over-year. Leinster shows 57% satisfaction, while Munster is significantly lower at 47%. CSAT fluctuated from 45.57% in April to 69.59% in June 2025.
Average Check indicates customer spending per visit, crucial for revenue analysis. Tracking helps optimize pricing and promotional strategies.
The overall Average Check for Burger King is 17.9 EUR, up 10.4% year-over-year. Leinster has the highest average check at 18.1 EUR, while Munster's is 16.1 EUR. The average check ranged from 17.36 EUR to 19.13 EUR during the observed period.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy and potential revenue reach across regions.
Burger King has 41 outlets in Leinster, 6 in Munster, and 1 in Connacht. The concentration in Leinster suggests a strategic focus on this region for brand presence and customer reach.
Understanding key competitors and cross-visitation is crucial. This knowledge informs competitive strategy and identifies customer overlap.
McDonald's leads in cross-visitation with 18.72%, followed by Supermac's & Papa John's at 9.50%, KFC at 5.87%, Costa Coffee at 4.47%, and Starbucks at 3.63%. These brands represent the primary competitive landscape for Burger King in Ireland.
Traffic workload highlights peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Peak traffic for Burger King occurs between 12:00 and 17:00, with the highest workload at 71.88% around 13:00. Lowest traffic is between 1:00 and 3:00. This data helps optimize staffing based on hourly demand.
Analyzing consumer segments by gender and generation enables targeted marketing, maximizing engagement and brand affinity with key demographics.
Women show a 78 affinity index, while men show a 113 affinity index. Gen X show a 110 affinity index, Gen Y at 96, and Gen Z at 128. Gen Z and men exhibit higher affinity towards Burger King, suggesting these segments are overrepresented among Burger King's customers.