Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sugarbun is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Sugarbun performance in the Malaysia and how they change over time
See what factors influence Sugarbun performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Sugarbun' competitors in the Malaysia
An analysis of Sugarbun' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Sugarbun's market performance is at the 97th percentile, indicating a leading position in the Malaysian Cafe & Restaurants industry. This high percentile shows strong customer preference and competitive advantage relative to its peers like SHABU-YO Sunway Velocity Mall, HDL Coffee, Restoran Kari Kambing 40 Hari, Kopi Saigon Kuala Pilah, Locca Cafe Cyberjaya, and Restoran DarSA Kota Warisan, all positioned at the same range.
Customer satisfaction (CSAT) reflects loyalty and service quality, directly impacting brand reputation and repeat business.
Sugarbun's overall CSAT is 41%, a decrease of 20.1 percentage points year-over-year. In Sarawak, CSAT is 39%, with a decrease of 11.7 percentage points. The CSAT dynamic data shows fluctuations between April and June 2025, ranging from approximately 36.84% to 60%, indicating variable customer experiences over the period.
Average check indicates customer spending per visit, reflecting menu pricing and customer purchasing behavior.
Sugarbun's overall average check is 36 MYR, a 25.7% increase year-over-year. In Sarawak, the average check is 36.4 MYR, with no growth. The average check dynamic data shows values ranging from approximately 36.19 MYR to 38 MYR between April and June 2025, signaling relatively stable spending habits.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility to customers.
Sugarbun has a total of 57 outlets in Malaysia, with 47 located in Sarawak, 4 in Sabah, 2 each in Labuan and Selangor, and 1 each in Johor and Kuala Lumpur. The distribution indicates a strong regional presence in Sarawak, with limited presence in other states.
Identifying key competitors helps refine strategies to capture market share and enhance customer loyalty.
Sugarbun's top competitors, based on cross-visitation, are KFC (19.15%), McDonald's (10.64%), Secret Recipe (6.38%), ZUS Coffee (6.38%), and Zus Coffee Bandar Baru Samariang (6.38%). This data indicates a significant overlap in customer base with these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Sugarbun experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload around 1:00 PM (62.36%). Traffic is minimal during the night and early morning hours. The data enables to optimize staffing based on hourly demand patterns.
Understanding consumer segments allows for targeted marketing, improving engagement and brand relevance.
Sugarbun's customer base shows that Women are overrepresented (Affinity Index: 67), while Men are also overrepresented (Affinity Index: 124). Among generations, Gen X are strongly overrepresented (Affinity Index: 375), Gen Y are above the index (Affinity Index: 73), and Gen Z are also above the index (Affinity Index: 38).