Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Thailand and how they change over time
See what factors influence Subway performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Thailand
An analysis of Subway' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Subway in Thailand holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a very strong market position relative to its peers. Performance peers in the same percentile range include SHIZEN MACHI, You&I Premium Suki Buffet Marché Thonglor 2nd Floor, หมูกระทะ กันเอง เมืองเอก, น่านั่ง หมูกระทะ ปุฟเฟ่ต์, Rung Rueang Pork Tung Noodle, and Rasoi Magic.
Customer satisfaction (CSAT) is crucial for gauging customer loyalty and identifying areas for service improvement and brand perception.
Subway's overall CSAT in Thailand is 68%, a decrease of 1.8 percentage points year-over-year. Chiang Mai Province shows a CSAT of 73% with a significant decrease of 20.4 percentage points. The CSAT trend shows a decline from April to June 2025, indicating potential service or product issues needing attention.
Outlet count indicates brand's market presence. Tracking it helps to understand geographic reach and expansion effectiveness.
Subway has a varying number of outlets across different provinces in Thailand. Samut Prakan and Nonthaburi Provinces each have 9 outlets, the highest number. This distribution highlights Subway's stronger presence in these areas compared to provinces like Chiang Mai, Khon Kaen, and others, each with only 1 outlet.
Analyzing competitors' cross-visitation helps in understanding customer preferences and competitive landscape, crucial for strategic positioning.
The top competitors for Subway in Thailand, based on customer cross-visitation, are Café Amazon (8.73%), KFC (7.94%), Starbucks (6.35%), McDonald's (5.56%), and Suki Teenoi (2.38%). This indicates that customers who visit Subway also frequently visit these brands.
Understanding traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times.
Subway's traffic workload in Thailand varies significantly throughout the day. The peak traffic hours are between 9 AM and 6 PM, with the highest workload observed around noon (12 PM). Traffic is significantly lower during the early morning hours (0-5 AM).
Understanding consumer segments (Gender and Generation) enables targeted marketing and product strategies.
Women are overrepresented among Subway customers, with an affinity index of 70.00. Men are highly overrepresented with an affinity index of 116.00. Gen X shows high affinity (150.00), while Gen Y (96.00) and Gen Z (81.00) are slightly and moderately underrepresented.