Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Singapore and how they change over time
See what factors influence Subway performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Singapore
An analysis of Subway' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand’s share of foot traffic, reveals its competitive strength and customer preference in the industry.
Subway in Singapore holds a leading position with a market performance percentile of 98. This indicates a strong competitive standing, showing high customer preference compared to its peers. Peers include Pepper Lunch, Brazil Churrasco, Song Fa Bak Kut Teh, Vicoletto Osteria, Mutiara Seafood and PAUL.
Shows key brands competing for the same customers, informing strategies to gain market share.
The top competitors for Subway in Singapore, based on cross-visitation, are McDonald's (11.73%), Starbucks (4.32%), Burger King (4.32%), KFC (4.32%), and Toast Box (3.09%). This reveals the primary brands Subway customers also frequent, highlighting direct competition.
Reveals peak and off-peak hours, aiding in staffing, inventory, and promotion optimization.
Subway in Singapore experiences peak traffic between 9 AM and 8 PM, with the highest workload around 6-7 PM (56-57%). Traffic workload is very low in the early morning hours. This data is essential for optimizing staffing levels, managing inventory, and scheduling promotions to maximize efficiency.
Understanding consumer segments by gender and generation allows for targeted marketing and positioning strategies.
Subway in Singapore shows a high affinity towards women (index 81) and over-indexes for Men (index 114). The brand has a high affinity with Gen X and Gen Y (both index 102), while Gen Z is under-indexed (index 81). These insights can inform gender and generation-specific marketing initiatives.