Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Sweden and how they change over time
See what factors influence Subway performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Sweden
An analysis of Subway' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Sweden holds a leading market position at the 99th percentile, indicating a strong competitive standing. Performance peers like Taco Bar, Sushi Yama, Bastard Burgers, Jalvi, Sibylla, and Stockholms Gästabud also share this high percentile.
Customer satisfaction reflects the contentment level, impacting loyalty, repurchase rates, and brand advocacy.
Subway's overall customer satisfaction in Sweden is 60%, a 15 percentage point increase year-over-year. Satisfaction varies by county, with Jönköping showing 73% (down 8.5pp) and Östergötland at 71% (up 33.1pp). There was a CSAT fluctuation from April (61.58%) to June (56.52%).
Average check reveals customer spending habits, crucial for revenue analysis, pricing strategies, and profitability.
The average check for Subway in Sweden is 130.5 SEK, a decrease of 3.1% year-over-year. Västra Götaland has the highest average check at 164.2 SEK. The average check decreased from 144.21 SEK in April to 105.88 SEK in June.
Outlet count indicates brand reach, influencing market penetration, accessibility, and overall sales potential.
Subway has the most outlets in Stockholm County (50), followed by Västra Götaland (22) and Skåne County (18). Örebro, Gävleborg, and Uppsala Counties each have 7 outlets.
Competitor analysis identifies key rivals, informing competitive strategies and highlighting areas for differentiation and improvement.
McDonald's (23.08%) and Max Burgers (21.72%) are the top competitors for Subway in Sweden, based on cross-visitation. Other competitors include Burger King (7.69%), ChopChop Asian Express (7.24%), and Espresso House (6.33%).
Traffic workload patterns help optimize staffing, manage resources, and improve customer experience during peak hours.
Subway experiences peak traffic workload between 10:00 and 17:00, with the highest activity around 12:00 (59.44%). Traffic is minimal between 0:00 and 7:00, with no traffic at 5:00 and 6:00.
Understanding consumer segments allows targeted marketing, enhancing relevance and effectiveness of campaigns by gender and generation.
Women (81) and Men (109) have a slightly different affinity. Gen X (87) shows lower affinity compared to Gen Y (116), while Gen Z (45) is significantly under-indexed relative to the average consumer.