Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Sweden and how they change over time
See what factors influence Burger King performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Sweden
An analysis of Burger King' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King in Sweden has a Market Performance percentile of 99, indicating a leading market position. This means Burger King captures significant customer traffic compared to competitors like ChopChop Asian Express, Max Burgers, KFC, McDonald's, Espresso House, and Mister York, all positioned within the same percentile range.
Customer Satisfaction (CSAT) measures how well Burger King meets customer expectations, influencing loyalty and repurchase rates in Sweden.
Burger King's overall CSAT in Sweden is 59%, a 14.6 percentage point increase year-over-year. CSAT varies by county, with Norrbotten County showing the highest CSAT (95%) and Uppsala County experiencing a slight decrease. This shows generally improving customer sentiment, though regional disparities exist.
Average Check reflects the amount customers spend per visit, showing pricing strategy effectiveness and customer spending habits.
The overall Average Check for Burger King in Sweden is 143.4 SEK, up 2.5% year-over-year. Uppsala County has the highest Average Check (206.5 SEK). A rising Average Check shows customers are spending slightly more per visit on average.
Outlet count indicates brand presence and market penetration across different regions in Sweden.
Burger King has varying outlet counts across Sweden, with Skåne County having the most (28 outlets). Stockholm County has 19 outlets, and Västra Götaland County has 21. The geographical distribution of outlets impacts brand accessibility and market reach.
Competitor analysis identifies key brands competing for the same customer base, informing strategic positioning.
McDonald's is the top competitor for Burger King in Sweden, with a cross-visitation rate of 26.51%. Max Burgers follows at 15.63%. ChopChop Asian Express, Rasta and KFC also compete for Burger King's customers. This data is based on customer visits between 2025-05-01 and 2025-07-31.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation.
Burger King in Sweden experiences peak traffic between 12:00 and 17:00, with the highest workload at 13:00 (67.87). Traffic significantly decreases during early morning hours. This workload distribution highlights when Burger King restaurants are busiest.
Segment analysis helps to align brand messaging with core audience, increasing marketing ROI.
Burger King's customer base in Sweden shows Men are over-represented (114 index), while Women are under-represented (72 index) as compared to average. Gen X (116 index) and Gen Z (110 index) exhibit higher affinity than Gen Y (85 index) compared to average.