Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Portugal and how they change over time
See what factors influence Subway performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Portugal
An analysis of Subway' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
Subway's market performance in Portugal is at the 98th percentile, indicating a leading position. This means Subway outperforms most competitors. Performance peers include Alfama Cellar, Rio's Tapas & Bar, Gatti, Condes da Praia, Restaurante Tradicional A Venda do Ti Manel da Quinta, and da Prata 52, which are in the same range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term growth.
Subway's overall CSAT in Portugal is 40%, a decrease of 25.3 percentage points year-over-year. Porto shows 47% satisfaction (down 25.8pp), while Lisbon has 36% (down 23.1pp). The CSAT has fluctuated over the recent months, with a low in May 2025.
Average check (Avg Check) indicates customer spending per visit, crucial for revenue optimization and profitability analysis.
Subway's overall average check in Portugal is 10.5 EUR, a decrease of 8.2% year-over-year. Porto's average check is 11.1 EUR with 0% growth, while Lisbon's is 9.8 EUR also with 0% growth. The average check has varied slightly over the recent months.
Number of outlets signifies market presence and accessibility, influencing brand reach and customer convenience.
Subway has 9 outlets in Lisbon, 4 in Porto, 2 in Faro and Setúbal, and 1 each in Coimbra, Leiria and Viseu. Lisbon has the highest concentration of Subway outlets, followed by Porto.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
Subway's top competitors in Portugal, based on cross-visitation, are McDonald's (16.95%), A Padaria Portuguesa (6.78%), Burger King (6.78%), Starbucks (5.08%), and KFC (3.39%). This indicates that customers who visit Subway also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Subway's traffic workload in Portugal peaks between 12:00 and 14:00, with the highest workload at 13:00 (58.41). Workload is also significant between 10:00 and 22:00. Traffic is minimal during the night and early morning hours.
Consumer segmentation helps tailor marketing efforts, target specific demographics, and enhance customer engagement.
Subway's customer base in Portugal shows an overrepresentation of women (85 affinity index) and men (110 affinity index). Gen Z (197 affinity index) are highly overrepresented, Gen Y (95 affinity index) are slightly underrepresented, and Gen X (74 affinity index) are underrepresented, meaning that compared to the average consumer, the brand is significantly more popular within the Gen Z demographic.