Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Malaysia and how they change over time
See what factors influence Subway performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Malaysia
An analysis of Subway' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurant industry.
Subway in Malaysia holds a leading market performance position at the 99th percentile, placing it in the top 1% of brands. This indicates strong customer preference compared to peers like New TS VIP Restaurant, Q Bistro, Pin Ming Xuan 品茗軒 廣式茶樓, Togather 讲饮讲吃, ROCKU Yakiniku, and Nasi Kandar Hijrah, all positioned at the 99th percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability in the competitive cafe sector.
Subway's overall customer satisfaction in Malaysia is 46%, up by 1.4 percentage points year-over-year. Sabah shows the highest satisfaction at 67%, while Kedah is at 43% with a decrease of 1.9 percentage points. The CSAT dynamic data shows fluctuations, peaking at 47.58% in June 2025.
Average check reveals customer spending habits, impacting overall revenue and profitability within the cafe and restaurant market.
The average check for Subway in Malaysia is 25 MYR, a 14.4% increase year-over-year. Sarawak has the highest average check at 32.9 MYR. The dynamic data shows the highest average check in June 2025 at 26.93 MYR.
Outlet count indicates brand reach and market presence, crucial for accessibility and competitive advantage in the cafe and restaurant sector.
Subway has the most outlets in Selangor (102), followed by Kuala Lumpur (50) and Johor (42). Kedah, Malacca, Negeri Sembilan and Sarawak each have less than 10. Outlet numbers indicate market penetration in different states.
Competitor analysis shows brand position, revealing threats/opportunities in the cafe sector, guiding strategic adjustments for competitive advantage.
McDonald's (9.89%) and KFC (7.87%) are the top competitors with the highest cross-visitation from Subway customers in Malaysia. ZUS Coffee (7.19%), Starbucks (4.72%), and The Coffee Bean & Tea Leaf (3.15%) also attract Subway customers.
Traffic workload data shows peak hours and helps optimize staffing/resource allocation, boosting customer experience and efficiency in the cafe sector.
Subway in Malaysia experiences peak traffic between 10 AM and 8 PM, with the highest workload around 6 PM. Traffic is minimal before 6 AM and after 10 PM, showing the need for optimized resource allocation throughout the day.
Consumer segmentation optimizes marketing by aligning strategies with preferences, boosting engagement and ROI in the competitive cafe landscape.
Women (92%) are overrepresented among Subway's consumers while Men (106%) are underrepresented. Gen X (112%) shows high affinity, while Gen Z (89%) shows less affinity, relative to an average consumer affinity of 100.