Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Germany and how they change over time
See what factors influence Subway performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Germany
An analysis of Subway' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Subway's market performance in Germany is at the 99th percentile, indicating a leading position. This suggests high customer preference compared to peers such as PETER PANE Burgergrill & Bar, Hans im Glück, 60 seconds to napoli, Domino's Pizza, KFC and Cafe Extrablatt.
CSAT reflects customer happiness, affecting loyalty, reputation, and revenue. Monitoring CSAT helps identify areas for improvement and strengthens customer relationships.
Subway's overall customer satisfaction in Germany is 60%, a decrease of 2.3 percentage points year-over-year. Satisfaction varies by state, with Lower Saxony showing the highest CSAT (75%) and significant growth. The CSAT dynamic data shows fluctuations between 58.36% and 60.80% from April to June 2025.
Average check size indicates customer spending habits and revenue potential. Monitoring it can inform pricing strategies and identify upsell opportunities.
The overall average check for Subway in Germany is 13.20 EUR, a 4.40% increase year-over-year. Saarland has the highest average check at 16 EUR. The average check value has remained relatively stable in the range from 13.07 EUR to 13.41 EUR.
Outlet count signifies brand presence and market reach. Tracking it reveals expansion, regional focus, and potential for growth in specific areas.
Subway has 154 outlets in North Rhine-Westphalia, the highest number in Germany. Bavaria has 106 outlets. The number of outlets varies across states, indicating different levels of market penetration and regional focus.
Identifying key competitors provides insights into the competitive landscape and helps refine strategies to gain market share and attract customers.
McDonald's (15.80%) and Burger King (8.34%) are the top competitors to Subway in Germany based on cross-visitation. KFC (4.11%), L'Osteria (2.23%), and Starbucks (1.31%) also attract Subway's customers.
Traffic workload insights reveal peak hours, optimizing staffing, promotions, and resource allocation to meet customer demand efficiently.
Subway in Germany experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (59.15%) and 6 PM (58.52%). Traffic is significantly lower during the early morning hours.
Understanding consumer demographics enables targeted marketing, personalized experiences, and product development aligned with customer preferences and behaviors.
Subway customers in Germany show a higher affinity towards women (83%) and generations Y (131%) and Z (149%). Generation X is under-indexed (72%), suggesting a need to enhance engagement with this segment. Men are over-indexed as well(109%).