Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Colombia and how they change over time
See what factors influence Subway performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Colombia
An analysis of Subway' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference, showing brand's standing in the cafe & restaurant industry.
Subway holds a leading market performance in Colombia's cafe & restaurant sector, ranking in the top 1% of brands. This signifies a strong competitive position. Performance peers within a close percentile range include Restaurante & Cafe Saira, Restaurante el universo del principito, Mojitos Medellin, Astoria, Toro McCoy, and CINCO ESQUINAS "Exquisito pollo asado".
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, impacting long-term success.
Subway's overall customer satisfaction in Colombia is 52%, a 6.2 percentage point increase year-over-year. Satisfaction varies by region, with 'RAP del Agua y la Montaña' and 'RAP (Especial) Central' showing the highest CSAT at 57% and the largest growth. 'RAP Pacífico' has the lowest CSAT at 37% with the largest decrease.
Average check is crucial for revenue analysis, reflecting spending per customer and informing pricing and promotional strategies.
The overall average check for Subway in Colombia is 32.1K COP, a 7.1% increase year-over-year. 'RAP del Agua y la Montaña' has the highest average check at 34.2K COP, while 'RAP Pacífico' records the lowest at 27.9K COP. Some regions show no growth in average check.
Outlet count indicates market presence and expansion, influencing brand visibility and accessibility to customers.
Subway has varying outlet distribution across Colombia, with 'RAP (Especial) Central' having the most outlets (90), indicating a strong regional presence. Other regions such as 'RAP del Agua y la Montaña' (42) and 'RAP Pacífico' (32) have fewer outlets.
Understanding key competitors through cross-visitation helps refine marketing strategies and identify opportunities for differentiation.
Subway's main competitors in Colombia, based on customer cross-visitation, are Crepes & Waffles (11.30%), KFC (6.69%), Juan Valdez Café (6.28%), El Corral (5.86%), and McDonald's (5.86%). This indicates these brands are frequently visited by Subway customers.
Analyzing traffic patterns helps optimize staffing and resource allocation, improving customer service and operational efficiency.
Subway's peak traffic workload in Colombia occurs between 11:00 AM and 7:00 PM, with the highest traffic around 1:00 PM (53.82%). Traffic is significantly lower during the early morning hours, indicating a need for adjusted operational hours or targeted promotions during peak times.
Understanding consumer demographics enables targeted marketing, ensuring messaging and products resonate with key audiences.
Subway in Colombia sees a high affinity among women (89%) and men (107%), suggesting that men over indexed compared to women. Additionally, Gen X (107%) and Gen Y (121%) segments show higher affinity, indicating these generations are strongly represented among Subway's consumer base. These insights enable tailored marketing.