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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Kickin'Inn is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Kickin'Inn performance in the Australia and how they change over time
See what factors influence Kickin'Inn performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Kickin'Inn' competitors in the Australia
An analysis of Kickin'Inn' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kickin'Inn is a leading brand with a market performance of 99% in Australia's Cafe & Restaurants industry. This high percentile places Kickin'Inn in the top 1% of brands, indicating a strong market standing relative to its competitors like Subway, Guzman y Gomez, Hungry Jack's Burgers, Domino's Pizza, KFC and Chatkazz, who share a similar market position.
Customer satisfaction (CSAT) is vital. It reflects loyalty and predicts future growth. Monitoring CSAT helps refine services and maintain a competitive edge.
Kickin'Inn's overall customer satisfaction is 91%, a slight decrease of 1.2 percentage points year-over-year. Victoria shows the highest CSAT at 94%, while Queensland has the lowest at 89%. The trend indicates a generally positive customer experience, with some regional variations needing attention. CSAT has increased in May but slightly decreased in June.
Average check reveals spending habits. Monitoring this KPI aids pricing strategies and menu optimization, directly impacting revenue and profitability.
The overall average check for Kickin'Inn is 108.6 AUD, which is a 6.8% decrease compared to the previous year. South Australia has the highest average check at 123.9 AUD. The average check decreased from April to June, suggesting potential areas for promotion or menu adjustments to increase customer spending.
Outlet count indicates market reach and expansion. Tracking this metric shows brand growth and accessibility to customers in different regions.
Kickin'Inn has a total of 25 outlets in Australia. New South Wales has the highest number of outlets with 14, followed by Queensland with 4. This distribution highlights NSW as a key market, while other states represent growth opportunities.
Competitor analysis highlights market dynamics. Identifying top competitors allows strategic benchmarking and helps refine competitive advantages.
The top competitors for Kickin'Inn, based on customer cross-visitation, are McDonald's (3.87%), KFC (2.49%), Hungry Jack's Burgers (2.39%), Guzman y Gomez (1.66%), and Domino's Pizza (1.47%). This suggests that customers who visit Kickin'Inn also frequent these fast-food chains, indicating similar consumer preferences.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and enhances customer experience.
Kickin'Inn experiences peak traffic workload between 17:00 and 19:00, reaching a high of 55.86% at 18:00. There is little to no traffic before 11:00. This information is crucial for staffing and resource management to meet customer demand during peak hours.
Understanding consumer segments informs targeted marketing. Affinity insights by gender and generation optimize messaging and positioning strategies.
Women show a higher affinity (121) for Kickin'Inn compared to men (84). Gen Z demonstrates the highest affinity (166), followed by Gen Y (102) and Gen X (69). This indicates a strong appeal to younger consumers, particularly Gen Z, suggesting targeted marketing strategies should focus on this demographic.