Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Argentina and how they change over time
See what factors influence Subway performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Argentina
An analysis of Subway' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Subway's market performance in Argentina is in the top 1%, indicating a leading position. This high percentile suggests a strong brand presence and customer preference compared to its peers in the Cafe & Restaurants industry. Its peers are brands with position equal to 99 percentile: Rebelión, Behind Bar, Doña Salta, Cuatro Catorce – Festival de birras, El Club de la Milanesa, TUCSON.
Customer satisfaction (CSAT) reflects customer loyalty and service quality, directly impacting brand perception and revenue.
Subway in Argentina has an overall customer satisfaction of 70%, a 5.5 percentage point increase year-over-year. Buenos Aires shows high CSAT (84%), while Neuquén Province (50%) and Mendoza (40%) exhibit lower satisfaction with negative growth. The CSAT has fluctuated over the last three months, peaking in May 2025.
Average check (Avg Check) indicates spending per transaction, reflecting pricing strategy and customer purchasing behavior.
The overall average check for Subway in Argentina is 11.2K ARS, up 38.6% year-over-year, signaling increased spending per customer. Neuquén Province has the highest average check at 12.1K ARS. Average check was highest in April 2025 and then had a downward trend.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and accessibility.
Subway has 28 outlets in Buenos Aires, which constitutes the largest portion of the Argentina Subway presence, 6 in Mendoza, 5 in Chubut Province, 3 in Santa Fe, 2 in Neuquén Province and 1 in Corrientes, Santiago del Estero, Misiones and Chaco each. This distribution indicates a strong presence in Buenos Aires, with smaller presences in other provinces.
Identifying key competitors by cross-visitation helps understand the competitive landscape and customer preferences.
McDonald's (15.31%) and Burger King (8.16%) are Subway's primary competitors in Argentina, based on cross-visitation. Mostaza (5.61%), Café Martínez (4.59%), and Kentucky (4.59%) are also notable competitors. This shows that customers who visit Subway also frequent these fast-food chains.
Analyzing traffic workload by hour (HoD) helps optimize staffing and resource allocation during peak times.
Subway's traffic workload in Argentina peaks between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (56.16%). There is a gradual increase in the morning, starting at 8:00 AM, reaching its peak around noon, and declining after 6:00 PM. The lowest traffic is between 1:00 AM and 5:00 AM.
Understanding consumer segments by gender and generation informs targeted marketing and product positioning strategies.
Gender mix is close to the general population with a slight over-indexation of women. The consumer base shows a high affinity (over-indexation) toward Gen Y. These segments are overrepresented in Subway's customer base, showing a higher-than-average engagement or interest.