Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Brazil and how they change over time
See what factors influence Starbucks performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Brazil
An analysis of Starbucks' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals Starbucks' competitive strength and customer preference, showcasing its share of foot traffic in the industry.
Starbucks in Brazil holds a leading market position with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry. This indicates a strong competitive advantage. Performance peers include Vasto, Baleia Rios, Pasta di Colina, RESTAURANTE SEGREDO DA MAMÃE, Churrascaria Estância Campo Belo, and Jeronimo.
Customer satisfaction (CSAT) indicates brand perception, impacting loyalty and future growth. Tracking CSAT helps refine customer experience strategies.
Starbucks in Brazil has an overall CSAT of 66%, a 7.1 percentage point increase year-over-year. The Central-West Region shows the highest CSAT at 76%, with a substantial growth of 23.8 percentage points. This positive trend suggests improved customer experiences across regions.
Average check reflects spending per transaction, crucial for revenue insights. Monitoring trends informs pricing and promotional strategies.
The overall average check for Starbucks in Brazil is 42.6 BRL, an 8.2% increase year-over-year. The Central-West Region has the highest average check at 49.7 BRL. This indicates increased customer spending, especially in the Central-West Region.
Outlet count indicates brand reach and market penetration. Expansion strategy effectiveness can be assessed through outlet distribution.
Starbucks has the most outlets in the Southeast Region of Brazil (85), followed by the South Region (18) and the Central-West Region (5). The Northeast Region has 2 outlets. This distribution shows a concentration of Starbucks locations in the Southeast.
Identifying top competitors through cross-visitation helps understand customer choices and refine competitive strategies effectively.
McDonald's is the most cross-visited brand by Starbucks customers in Brazil (15.82%), followed by Outback Steakhouse (7.52%), Burger King (6.22%), Coco Bambu (5.10%), and Madero (3.20%). These are Starbucks' main competitors.
Traffic workload analysis identifies peak hours, crucial for staffing, promotions, and operational efficiency to improve customer experience.
Starbucks in Brazil experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 2-3 PM (58.82% and 58.42%). This data supports optimized staffing and resource allocation during these peak hours.
Consumer segment analysis by gender and generation informs targeted marketing, enhancing brand positioning and customer engagement strategies.
Women are overrepresented among Starbucks consumers, as shown by affinity index value of 99. Men are also overrepresented, with an affinity index value of 101. Gen X consumers are overrepresented (102), while Gen Y (79) and Gen Z (70) are underrepresented.