Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
SoFresh is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence SoFresh performance in the United States and how they change over time
See what factors influence SoFresh performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of SoFresh' competitors in the United States
An analysis of SoFresh' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
SoFresh's Market Performance is at the 99th percentile, marking it as a leading brand. This percentile indicates that SoFresh captures a significant share of foot traffic in the Cafe & Restaurants industry, placing it among the top 1% of brands. Its performance peers are Hot & Juicy Cajun Seafood & Bar, Slice House by Tony Gemignani, Mamajuana Cafe Woodbridge, hunan gourmet 异国他湘, Stonewood Grill & Tavern, and Blueberry Hill Family Restaurant.
Customer satisfaction (CSAT) is vital, reflecting customer loyalty and directly impacting brand perception and revenue.
SoFresh's overall CSAT is 87%, a decrease of 1.3 percentage points year-over-year. CSAT in Florida is 87%, down 0.5pp, while Pennsylvania shows 82%, a more substantial drop of 11.8pp. The dynamic CSAT data shows fluctuations between April and June 2025, with a low of 74.58% in May. These declines indicate areas needing attention to improve customer experiences, particularly in Pennsylvania.
Average check (AvgCheck) measures customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
SoFresh's overall Average Check is $18.50, down 3.4% year-over-year. Pennsylvania shows an average check of $19.20, while Florida shows $18.30. The dynamic data indicates fluctuations between April and June 2025, with a low of $17.17 in May. Monitoring and potentially adjusting pricing or offerings could improve average spending.
Number of outlets indicates brand's reach and market penetration, influencing brand visibility and accessibility.
SoFresh has 18 outlets in Florida and 3 in Pennsylvania. This distribution highlights a stronger presence in Florida. Expansion strategies might focus on increasing the number of outlets in Pennsylvania to enhance market coverage and brand recognition.
Identifying competitors through cross-visitation reveals direct alternatives and influences strategic positioning and marketing efforts.
The top competitors based on cross-visitation are Dunkin' and McDonald's, both at 7.35%, followed by Keke's Breakfast Cafe, Chick-fil-A, and Taco Bell, each at 5.88%. This indicates a considerable overlap in customer base with these brands, suggesting SoFresh could analyze their strategies to identify opportunities for differentiation and customer retention.
Traffic workload distribution highlights peak hours, enabling efficient staffing and resource allocation to meet demand.
SoFresh's peak traffic workload occurs between 12 PM and 6 PM, with the highest point at 1 PM (69.09%). There is minimal traffic before 10 AM and after 9 PM. Staffing and promotional strategies should align with these peak hours to optimize customer service and sales.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies for SoFresh.
SoFresh’s customer base shows high affinity among women (index 115) and under-representation among men (index 88). Among generations, Gen Y (index 112) and Gen Z (index 109) show high affinity, while Gen X (index 87) is under-represented. This data suggests marketing should target female Gen Y and Gen Z consumers.