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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sodalicious is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Sodalicious performance in the United States and how they change over time
See what factors influence Sodalicious performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sodalicious' competitors in the United States
An analysis of Sodalicious' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decision-making.
Sodalicious's MARKET PERFORMANCE is at the 93rd percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This means Sodalicious outperforms 93% of its competitors, reflecting strong customer preference and brand recognition. Performance peers in the same percentile include Eagle Diner, Dessert Cafe, King Cajun Crawfish, Roma's Italian Kitchen, Kokai Sushi and Lounge, and Emiliano's Mexican Cuisine.
CSAT reflects customer happiness, impacting loyalty and revenue. Tracking changes helps adapt to expectations and address issues.
Sodalicious's overall customer satisfaction (CSAT) is 42%, a decrease of 31.7 percentage points year-over-year. In Utah, the CSAT is 40% with a decrease of 29.8 percentage points. The trend from April to June 2025 shows a decrease in CSAT. This indicates a significant drop in customer satisfaction which needs to be investigated to improve the brand perception.
Outlet count shows brand reach. Changes reflect expansion or contraction, guiding growth and resource allocation strategies.
Sodalicious has 12 outlets in Utah, 2 in Arizona, and 1 in Idaho. The outlet distribution shows a strong concentration in Utah, suggesting its primary market. Expansion into Arizona and Idaho indicates growth efforts, but with a smaller presence. There's no data for the growth value, meaning we can not compare year to year.
Competitor analysis identifies market rivals and their appeal, enabling strategic positioning and competitive advantage development.
Sodalicious's top competitors, based on customer cross-visitation, are McDonald's (12.5%), JCW's The Burger Boys (6.25%), Via 313 Pizza (6.25%), Chili's Grill & Bar (6.25%), and IHOP (6.25%). McDonald's has significant overlap in customer base, indicating its broad appeal. The other competitors have equal cross-visitation percentages.
Traffic workload by hour reveals peak times, helping optimize staffing, promotions, and resource management.
Sodalicious experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload at 3:00 PM (52.23%). Traffic starts increasing from 8:00 AM. Minimal to no traffic is observed between 11:00 PM and 7:00 AM. This pattern suggests strategic staff allocation and targeted promotions during high-traffic times.
Understanding consumer segments informs marketing, tailoring strategies to resonate with key demographics and boost engagement.
Sodalicious's consumer base is more women (affinity index 122) than men (affinity index 82). Among generations, Gen Y (affinity index 159) has a high affinity, while Gen X (affinity index 66) is under-indexed. Targeting strategies should consider the preferences of Gen Y women.