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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dessert Cafe is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Dessert Cafe performance in the United States and how they change over time
See what factors influence Dessert Cafe performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Dessert Cafe' competitors in the United States
An analysis of Dessert Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects Dessert Cafe's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Dessert Cafe's Market Performance is at the 93rd percentile, positioning it as a leading brand in the Cafe & Restaurants industry. This indicates strong market share and customer preference. Performance peers in the same percentile range include Eagle Diner, King Cajun Crawfish, Roma's Italian Kitchen, The Sandwich Spot (Henderson), Nona’s Urban Pizza, and Craft Kafe.
CSAT indicates customer loyalty and brand perception. Monitoring CSAT helps in identifying areas for service improvement and maintaining a competitive edge.
Dessert Cafe's overall customer satisfaction (CSAT) is 78%, a decrease of 2 percentage points year-over-year. In Georgia, the CSAT is also 78%, reflecting a similar decrease. While still positive, the downward trend suggests a need to investigate and address potential customer concerns to maintain satisfaction levels.
Average check (ticket size) reflects customer spending habits. Monitoring average check size can help in revenue forecasting and menu/promotion optimization.
Dessert Cafe's overall average check is $16.50, a decrease of 3.1% year-over-year. The average check in Georgia is also $16.50 with 0% growth. The decrease in average check suggests customers are spending less per visit, warranting review of pricing or offerings.
Number of outlets reflects brand reach and expansion. Monitoring outlet growth helps in assessing market penetration and geographic presence.
Dessert Cafe has 1 outlet in Georgia. The limited number of outlets indicates a focused presence in the market. Expansion opportunities might be available to increase brand reach and market share.
Competitor analysis identifies key players attracting similar customers. Understanding competitors informs strategies to differentiate and capture market share.
Dessert Cafe's top competitors, based on cross-visitation, include Chick-fil-A, Maiko Matcha, McDonald's, Starbucks, and Snackboxe Bistro, each with a cross-visitation rate of 6.45%. This indicates that customers of Dessert Cafe also frequent these establishments, suggesting opportunities for differentiation and targeted marketing.
Traffic workload analysis reveals peak operational hours. Understanding traffic patterns aids in staffing optimization and service efficiency.
Dessert Cafe experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest traffic around 8:00 PM. This information is valuable for optimizing staffing levels, managing inventory, and ensuring efficient service during peak hours to maximize customer satisfaction.
Consumer segment analysis informs targeted marketing. Understanding segment affinities aids in tailoring offers and positioning strategies for optimal engagement.
Dessert Cafe's consumer base shows a high affinity towards women (141 index) and an affinity for Gen X (118 index) and Gen Y (114 index). The high affinity index for women suggests over-representation within the customer base, while Gen X and Gen Y also show increased engagement relative to the average consumer.