Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smiley's Pizza Profis is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smiley's Pizza Profis performance in the Germany and how they change over time
See what factors influence Smiley's Pizza Profis performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Smiley's Pizza Profis' competitors in the Germany
An analysis of Smiley's Pizza Profis' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Smiley's Pizza Profis, with a market performance percentile of 99 in Germany, is a leading brand. This high percentile signifies strong customer preference and competitive strength. Performance peers include MUNDFEIN Pizzawerkstatt, Burger Brothers, Restaurant Maximilians Berlin, Pamukkale Köz, MA'LOA Poké Bowl, and Topgolf.
CSAT reflects how happy customers are. Tracking CSAT helps to maintain and improve service quality and customer loyalty.
Smiley's Pizza Profis has an overall customer satisfaction of 50%, which decreased by 4.6 percentage points year-over-year. CSAT varies by state, with Baden-Württemberg at 76% (+23.2pp) and Brandenburg at 47% (-43.5pp). The CSAT shows variability and decline year over year.
Average check is a key revenue indicator, showing how much customers spend. Monitoring it helps optimize pricing and promotions.
The overall average check for Smiley's Pizza Profis is 19.2 EUR, an increase of 4.6% year-over-year. Average check varies by state, with Lower Saxony at 18.5 EUR. The average check reveals customer spending trends over time.
Outlet count indicates market presence and expansion. A higher number means more potential customers and brand visibility.
Smiley's Pizza Profis has multiple outlets, with Lower Saxony leading at 20 outlets, followed by Schleswig-Holstein with 16. Distribution varies across German states, indicating regional focus. The data show Smiley's Pizza Profis has presence across the nation with different intensity.
Competitor analysis shows brand positioning. Knowing top competitors aids in strategic planning and differentiation efforts.
The top competitors for Smiley's Pizza Profis are McDonald's (14.4% cross-visitation), Burger King (6.4%), Domino's Pizza (5.6%), Subway (4.8%), and L'Osteria (3.2%). This shows Smiley's Pizza Profis customer overlap with fast food and casual dining chains.
Traffic workload shows peak hours, helping optimize staffing and resources for better service and customer satisfaction.
Traffic workload for Smiley's Pizza Profis peaks between 11:00 and 22:00, with the highest workload around 17:00-18:00. Very low or no traffic is observed between 0:00 and 9:00. The data indicates the most important work hours for Smiley's Pizza Profis.
Understanding segments helps tailor marketing. Knowing gender & generation affinity drives relevant engagement and boosts ROI.
Women have an affinity index of 89, indicating they are slightly under-indexed compared to average consumers. Men are over-indexed, with an index of 106. Gen X has an affinity index of 79, while Gen Y shows 125 and Gen Z shows 203, thus indicating stronger affinity among younger generations.