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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger Brothers is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger Brothers performance in the Germany and how they change over time
See what factors influence Burger Brothers performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Burger Brothers' competitors in the Germany
An analysis of Burger Brothers' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference.
Burger Brothers, with a market performance of 99, is a leading brand. This percentile indicates it captures a significant share of customer traffic. Its performance peers in the same range include Smiley's Pizza Profis, Restaurant Maximilians Berlin, MUNDFEIN Pizzawerkstatt, Pamukkale Köz, MA'LOA Poké Bowl, and Topgolf.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and word-of-mouth referrals.
Burger Brothers' overall CSAT is 73%, a decrease of 7.9 percentage points year-over-year. Lower Saxony has the highest CSAT at 82%, while Baden-Württemberg shows the lowest at 65% with a significant decrease of 23.5pp. This suggests a need to address customer concerns, particularly in Baden-Württemberg.
Average check reveals how much customers spend per visit, impacting overall revenue and profitability. It shows customer purchase behaviour.
The overall average check for Burger Brothers is EUR 16.6, down 7.4% year-over-year. North Rhine-Westphalia has the highest average check at EUR 16.8, while Lower Saxony has the lowest at EUR 16.4. The decrease suggests that there are lower spendings compared to the last year.
Number of outlets reflects a brand's market presence and accessibility, indicating potential reach and convenience for customers.
Burger Brothers has 14 outlets in North Rhine-Westphalia, 3 in Baden-Württemberg, and 1 in Lower Saxony. The concentration in North Rhine-Westphalia indicates a stronger presence in that region. There are only a few outlets in other states.
Identifying competitors helps a brand understand its market landscape, enabling strategic positioning and differentiation efforts.
Burger Brothers' top competitors based on customer cross-visitation are McDonald's (6.06%), L'Osteria (4.55%), Haus des Döners (3.79%), Subway (2.27%), and bona'me (2.27%). This shows where Burger Brothers' customers are also going.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Burger Brothers experiences peak traffic workload between 17:00 and 19:00, with the highest at 18:00 (55.43). Traffic is minimal between midnight and 10:00. This suggests optimizing staffing during peak hours to handle customer volume.
Consumer segment analysis informs targeted marketing, allowing brands to tailor messaging and offerings to specific groups.
Burger Brothers' customer base shows a high affinity towards women (86%) and Gen X (106%) and Gen Y (117%). This suggests these groups are highly engaged. Gen Z (84%) shows lower affinity. Men have an affinity of 108%.