Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shake Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shake Shack performance in the Mexico and how they change over time
See what factors influence Shake Shack performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Shake Shack' competitors in the Mexico
An analysis of Shake Shack' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, reflecting competitive strength and customer preference, guiding strategic adjustments.
Shake Shack, with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence, showing it attracts significantly more customers than most competitors. Performance peers within the same range include El Huerto del Edén, Messina's, Groshi Express, Maestro Taquero, GITANO and Mariscos Villa Rica.
Customer satisfaction is vital as it reflects brand perception, impacting loyalty, advocacy, and repurchase rates, guiding improvements.
Shake Shack's overall customer satisfaction in Mexico is 69%, up 0.8 percentage points year-over-year, showing a positive trend. Satisfaction varies by state: Puebla (73%) and Querétaro (72%) show high satisfaction and growth, while State of Mexico (63%), Jalisco (56%), and Nuevo León (54%) are lower with negative growth. This suggests location-specific factors influence customer experience.
Average check reveals spending habits, informing pricing strategies, menu optimization, and promotional campaign effectiveness.
Shake Shack's average check in Mexico is 348.2 MXN, a 3.2% increase year-over-year, indicating customers are spending slightly more. Average check varies across states: Puebla leads at 390.6 MXN, followed by Querétaro at 371.4 MXN. Jalisco reports the lowest average check at 267.4 MXN. No growth data is available for individual states.
Outlet count shows brand reach and market presence, reflecting growth strategy and penetration efforts in key regions.
Shake Shack has a limited number of outlets in Mexico. The State of Mexico and Nuevo León each have 2 outlets, while Jalisco, Puebla, and Querétaro each have 1. The distribution shows a focused presence in specific regions, indicating a targeted expansion strategy rather than broad national coverage.
Competitor analysis reveals competitive landscape, informing strategies for differentiation, customer acquisition, and market share growth.
Shake Shack's top competitors in Mexico, based on cross-visitation, are Starbucks (10.80%), Toks (8.52%), La Casa de Toño (5.97%), McDonald's (4.26%), and Carl's Jr. (3.98%). This indicates Shake Shack customers also frequent these brands, highlighting shared customer preferences and potential competitive overlap.
Traffic workload distribution reveals peak hours, enabling optimized staffing, resource allocation, and marketing efforts for efficiency.
Shake Shack's peak traffic in Mexico occurs between 11:00 AM and 10:00 PM, with the highest workload from 3:00 PM to 7:00 PM. Traffic is minimal before 8:00 AM and after 10:00 PM. This shows when Shake Shack locations are busiest, crucial for staffing and operational planning.
Consumer segment insights enable tailored marketing, improving relevance, engagement, and ROI by addressing specific demographic preferences.
Shake Shack's customer base in Mexico shows high affinity among Women (85%) and Men (110%). Gen X (147%) displays high affinity. Gen Y (70%) shows an under-indexed presence. These insights reveal the segments that show increased engagement and interest with the brand.