Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Messina's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Messina's performance in the Mexico and how they change over time
See what factors influence Messina's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Messina's' competitors in the Mexico
An analysis of Messina's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating Messina's brand's share of foot traffic.
Messina's is a leading brand in Mexico's Cafe & Restaurants industry with a market performance of 99%. This high percentile indicates a strong competitive position. Performance peers include El Huerto del Edén, Shake Shack, Maestro Taquero, GITANO, Animal St. Regis and Groshi Express.
Customer satisfaction (CSAT) reflects the degree to which customers are happy, providing insights into service quality and brand loyalty.
Messina's shows strong customer satisfaction in Mexico, with an overall CSAT of 88%, up 5.7 percentage points year-over-year. In Yucatán, the CSAT is 88%, with growth of 5.9 percentage points, indicating positive customer sentiment.
Average check is a key performance indicator that shows the average money amount spent per transaction, showing customer spending habits.
Messina's average check in Mexico is 242.3 MXN, a decrease of 20.3% year-over-year. In Yucatán, the average check is also 242.3 MXN. This decline may warrant investigation into pricing, menu offerings or economic factors.
Number of outlets indicates brand reach, showing physical presence and market coverage, and potential service accessibility.
Messina's has 23 outlets in Yucatán, Mexico. This indicates a concentrated presence in this state, reflecting current market focus and investment in this region.
Competitor analysis shows direct competition for Messina’s and identifies key players vying for customer attention and market share.
Messina's top competitors, based on cross-visitation, include Carl's Jr. (7.81%), Domino's Pizza (5.47%), Little Caesars Pizza (5.47%), La Chaya Maya (4.69%), and Eladio's (4.69%). This data highlights brands frequented by Messina's customers.
Traffic workload by hours reveals peak demand times, to optimize staffing and resource allocation to improve service and customer experience.
Messina's traffic workload peaks between 17:00 and 21:00, with the highest workload at 20:00 (67.74%) and 21:00 (66.31%). Traffic workload starts to increase at 10:00, and declines after 22:00.
Analyzing consumer segments informs targeted marketing by revealing the affinity of different demographic groups.
Messina's consumers show high affinity among women, men and Gen X. Women have a value label of 75% and Men have a value label of 116%. Gen X is significantly over-represented, with a value label of 368%.