Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rusty Taco is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rusty Taco performance in the United States and how they change over time
See what factors influence Rusty Taco performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Rusty Taco' competitors in the United States
An analysis of Rusty Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Rusty Taco is a leading brand with a market performance percentile of 99, placing it in the top 1%. This signifies a strong market presence. Performance peers include Boudin SF, Laos in Town, Hunt Brothers Pizza, Kalaveras, Dave's Sports Bar and Grill, and Eskina Restaurant & Bar, all within a similar high-performing range.
Customer satisfaction is crucial because it reflects customer loyalty and directly impacts brand reputation and revenue.
Rusty Taco's overall customer satisfaction is at 79%, a 4.8 percentage point increase year-over-year. New Mexico and Arizona show the highest satisfaction at 94%. Texas shows a decrease of 2.4 percentage points, meriting attention. The CSAT was between 74.42% and 84.05% during the reporting period.
Average check indicates how much customers spend per transaction, which is key to revenue and profitability analysis.
The overall average check for Rusty Taco is $16.10, a 5.3% decrease year-over-year. Georgia has the highest average check at $21.10. The average check ranged from $14.19 to $17.30 during the reporting period, indicating some fluctuation in customer spending.
Outlet count indicates brand reach and expansion, directly influencing market penetration and accessibility to customers.
Rusty Taco has 9 outlets in Texas, the most of any state. Nebraska, and Minnesota each have 4 outlets. Virginia, Colorado, and Ohio, Arizona have 3 outlets each. Georgia, Utah and Idaho each have 2. Outlet distribution indicates key markets and potential expansion opportunities.
Identifying top competitors through cross-visitation reveals direct competition and shared customer base.
Rusty Taco's top competitors based on customer cross-visitation are McDonald's (8.11%), Taco Bell (4.63%), Starbucks (4.25%), Texas Roadhouse (4.25%), and Wendy's (3.86%). These brands represent the primary alternatives considered by Rusty Taco's customer base.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours.
Rusty Taco experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 12 PM (61.70) and 1 PM (60.96). Traffic is minimal between 1 AM and 5 AM. This workload distribution informs staffing and operational decisions.
Understanding consumer segments by gender and generation allows for targeted marketing and product positioning strategies.
Women have an affinity index of 91, men have affinity index of 107. Gen X has a high affinity (121), while Gen Y (89) and Gen Z (87) are under-indexed. These values indicates relative representation compared to the average consumer, not percentage of users.