Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Roll'd is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Roll'd performance in the Australia and how they change over time
See what factors influence Roll'd performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Roll'd' competitors in the Australia
An analysis of Roll'd' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, critical for competitive positioning and growth strategies.
Roll'd's market performance is in the top 1% in Australia's Cafe & Restaurants industry, marking it as a leading brand. This high percentile shows strong competitive positioning and customer preference relative to peers like Vapiano, Okami Japanese Restaurant, PappaRich, Cafe 63, Sushia, and El Camino Cantina, all within the top 1%.
CSAT reflects customer happiness. Tracking CSAT helps improve service, retain customers, and boost brand reputation.
Roll'd's overall customer satisfaction (CSAT) is 74%, a decrease of 13.9 percentage points year-over-year. CSAT varies by state, with the Australian Capital Territory showing the highest CSAT (91%), and Victoria the lowest (68%). This decline indicates a need for targeted improvements in service and experience, particularly in states with lower scores.
Average check is a key revenue indicator, showing how much customers spend, vital for sales strategies.
Roll'd's average check is 17.9 AUD, up 14.9% year-over-year. Victoria has the highest average check (21.2 AUD). The increase in average check suggests customers are spending more per visit, potentially driven by menu updates or upselling strategies, especially impactful in Victoria.
Outlet count reflects brand reach. More outlets can mean more revenue but also higher operational costs.
Roll'd has 35 outlets in Victoria, the most of any state in Australia. New South Wales follows with 28 outlets. The distribution of outlets highlights Victoria as Roll'd's strongest market, indicating a focused operational presence and customer base in that region.
Knowing competitors helps refine strategies, stay competitive, and identify market opportunities.
Roll'd's top competitors based on customer cross-visitation are Guzman y Gomez (5.41%), McDonald's (4.95%), KFC (4.95%), Domino's Pizza (3.60%), and Hungry Jack's Burgers (2.70%). These brands attract a portion of Roll'd's customer base, highlighting competition within the broader fast-food and casual dining market.
Traffic workload indicates peak times, important for staffing, inventory, and customer service optimization.
Roll'd's traffic workload peaks between 12 PM and 1 PM, with the highest traffic workload at 65.35%. There is significant workload from 9 AM to 5 PM. This data indicates that Roll'd experiences the most customer activity during lunch hours, requiring optimized staffing and resources during these peak times.
Understanding consumer segments allows targeted marketing. Tailoring approach to reach different demographics.
Roll'd's consumer base shows an over-representation of women (affinity index 124) and Gen X (affinity index 219). Gen Y is under-represented (affinity index 48). The high affinity among women and Gen X suggests marketing efforts resonate well with these groups, while strategies to engage Gen Y may be needed.