Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rakuzen is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Rakuzen performance in the Malaysia and how they change over time
See what factors influence Rakuzen performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Rakuzen' competitors in the Malaysia
An analysis of Rakuzen' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry landscape.
Rakuzen's MARKET PERFORMANCE is at the 98th percentile, making it a leading brand. This indicates a strong market presence. Performance peers in the same range include MIXUE PULAI MUTIARA, Abang Misai Char Kuey Teow, Erode Amman Mess (ஈரோடு அம்மன் மஸ்), Rollti, 普宁老火锅 & 烧烤, and 大排档小炒.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting repeat business and positive word-of-mouth.
Rakuzen's overall CSAT is 75%, a decrease of 8.8 percentage points year-over-year. Satisfaction in Selangor is 77% (up 4.1pp), while in Kuala Lumpur it is 73% (down 15pp). This decrease requires attention, especially in Kuala Lumpur, to improve customer experience.
Average check measures customer spending per visit, influencing revenue and profitability. Increases indicate higher customer value.
Rakuzen's overall average check is 81.2 MYR, up 15% year-over-year. Selangor has an average check of 94.9 MYR, while Kuala Lumpur's is 72.6 MYR. This shows customers in Selangor spend more, highlighting regional spending differences.
Outlet count reflects brand reach and market penetration, impacting accessibility and overall revenue potential.
Rakuzen has 11 outlets in Kuala Lumpur and 9 in Selangor. Kuala Lumpur represents the area with the highest presence. This geographic distribution informs market penetration strategy.
Identifying key competitors through cross-visitation patterns allows for strategic benchmarking and competitive advantage analysis.
Rakuzen's top competitors based on customer cross-visitation are McDonald's (5.95%), ZUS Coffee (5.95%), KFC (4.76%), Sushi Zanmai (3.57%), and Starbucks (3.57%). These brands compete for the same customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet peak demand effectively.
Rakuzen's peak traffic occurs between 12:00 and 14:00, and again between 18:00 and 21:00. The highest workload happens at 19:00 (67.46). These times represent periods when staffing should be maximized.
Understanding consumer demographics allows targeted marketing strategies that resonate with specific groups, improving engagement and conversion.
Rakuzen's customer base is predominantly women (Index 93) and Men (Index 105). Gen X is overrepresented (Index 187), while Gen Y (Index 120) also indexes high, and Gen Z is underrepresented (Index 36). This informs targeted marketing efforts.