Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Primos Mexican Food is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Primos Mexican Food performance in the United States and how they change over time
See what factors influence Primos Mexican Food performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Primos Mexican Food' competitors in the United States
An analysis of Primos Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Primos Mexican Food is a leading brand at the 98th percentile. This indicates a strong market position, with high foot traffic compared to competitors like 禧悦會海鲜自助火锅 XI YUE HUI HOT POT, Box St. All Day, Diego's Burrito Factory & Margarita Bar, Tortuga Jacks, The Sandbar, and King Buffet.
Customer Satisfaction is crucial for brand loyalty and growth, reflecting how well Primos Mexican Food meets customer expectations.
Customer satisfaction for Primos Mexican Food is at 75%, an increase of 8.3 percentage points year-over-year. This suggests improved customer experience. The CSAT data in California also shows 75% with growth value of 8.3pp. The customer satisfaction increased between April and June 2025.
Average Check indicates customer spending per visit, influencing revenue and profitability for Primos Mexican Food.
The average check for Primos Mexican Food is $17.80, a decrease of 10.5% year-over-year. This indicates customers are spending less per visit. In California, the average check is $17.80 USD. The average check decreased between April and May but slightly increased in June 2025.
Number of Outlets shows brand reach and market presence, crucial for Primos Mexican Food's accessibility to customers.
Primos Mexican Food has 20 outlets in California. This reflects its physical presence and accessibility to customers within the state.
Competitor analysis reveals key brands Primos Mexican Food's customers also visit, informing competitive strategy and market positioning.
The top competitors for Primos Mexican Food, based on customer cross-visitation, are Starbucks (16.84%), In-N-Out Burger (10.53%), McDonald's (9.47%), Taco Bell (8.42%), and Jack in the Box (8.42%). These brands represent alternative choices for Primos' customers.
Traffic Workload by hours shows peak times, helping Primos Mexican Food optimize staffing and resource allocation for better service.
Traffic workload for Primos Mexican Food peaks between 11 AM and 1 PM, with the highest workload around 12 PM (72.01). The workload gradually increases from 6 AM and decreases after 1 PM, reaching minimal levels late at night.
Consumer segments by gender and generation enable targeted marketing, aligning Primos Mexican Food's offerings with specific customer preferences.
Women are overrepresented among Primos Mexican Food's consumers (74%), while men are strongly overrepresented (122%). Gen X (132%) are overrepresented, while Gen Y (84%) and Gen Z (73%) are underrepresented, indicating potentially stronger affinity with older age groups.