Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Portofino is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Portofino performance in the New Zealand and how they change over time
See what factors influence Portofino performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Portofino' competitors in the New Zealand
An analysis of Portofino' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Portofino's market performance in New Zealand is outstanding with a percentile of 99, indicating a leading position. This means Portofino captures a significant share of customer visits compared to its peers. Performance peers include Own Masala Indian Restaurant, Popeyes Famous Louisiana Chicken Takanini, Eden Noodles, Fairlie Bakehouse, Paradise, Roxies Red-Hot Cantina & Taco Joint.
Customer satisfaction (CSAT) measures how happy customers are with their experience. High CSAT scores often mean repeat business and positive word-of-mouth.
Portofino's overall CSAT is 87%, with a significant increase of 10.2 percentage points year-over-year. Auckland shows the highest CSAT at 96% with 16.3pp growth, while Wellington's CSAT is lower at 64% with a decrease of 7.5pp. This highlights areas for improvement in Wellington to match Auckland's performance.
Average check indicates the typical amount customers spend per visit. Tracking this helps understand revenue trends and the effectiveness of upselling strategies.
Portofino's overall average check is NZD 65.2, up 13% year-over-year. Auckland leads with an average check of NZD 71.5, while Manawatū-Whanganui shows the lowest at NZD 51.9. Focus should be made on Manawatū-Whanganui region to increase revenue.
Number of outlets indicates brand's reach and accessibility. More outlets can mean higher market presence and potential revenue, showing geographic distribution.
Portofino has a total of 13 outlets in New Zealand. Auckland has the highest concentration with 6 outlets, followed by Waikato with 2. Hawke's Bay, Taranaki, Wellington, Manawatū-Whanganui, and Gisborne each have 1 outlet. Expansion opportunities could be considered in under-represented regions.
Identifying top competitors is crucial for understanding the competitive landscape and developing strategies to attract and retain customers.
Portofino's top competitors based on customer cross-visitation are McDonald's (12.33%), KFC (8.22%), La Porchetta (5.48%), BurgerFuel (5.48%), and Subway (5.48%). McDonald’s exhibits the highest cross-visitation, indicating a significant overlap in customer base.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Portofino experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (59.14). There is little to no activity between 0:00 and 10:00. Staffing should be increased during peak hours to maintain service quality.
Analyzing consumer segments by gender and generation allows targeted marketing and positioning. Affinity insights inform tailored campaigns for higher engagement.
Portofino's customer base shows high affinity with women (index 107) and men (index 94). Gen X is overrepresented (index 244), with a delta of 100. Tailoring marketing to Gen X could be beneficial. Further analysis required to increase gender representation.