Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
POPS is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence POPS performance in the Guatemala and how they change over time
See what factors influence POPS performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of POPS' competitors in the Guatemala
An analysis of POPS' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects the brand's share of foot traffic, indicating competitive strength and customer preference.
POPS in Guatemala holds a market performance percentile of 95, classifying it as a leading brand. This indicates a strong market presence, outperforming most competitors in the Cafe & Restaurants industry. POPS's performance is in the top 5% of brands. Performance peers within the same percentile range include Amatitlan Guatemala, Marea Roja El Rancho Oficial, Restautante La Cabaña De Don Robert, El Comalote, Tre Fratelli San Cristobal, and El Arte Steak House.
Outlet count indicates brand reach and market penetration, directly influencing revenue potential and customer accessibility.
POPS has a total of 26 outlets in Guatemala. The majority, 20, are located in Guatemala Department, with 2 in Quetzaltenango and 1 each in Huehuetenango, Chimaltenango, Jutiapa, and Sacatepéquez. This distribution reflects the brand's stronger presence in the Guatemala Department.
Competitor analysis identifies key market rivals and their cross-visitation patterns, informing competitive strategies.
The top competitors for POPS in Guatemala, based on customer cross-visitation, are McDonald's (28.57%), Pollo Campero (21.43%), Burger King (14.29%), San Martín (14.29%), and Tre Fratelli (14.29%). This indicates that a substantial portion of POPS customers also visit these brands.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service.
The peak hours for POPS in Guatemala are between 12:00 PM and 5:00 PM (hod 12-17), with traffic workload reaching its maximum. The highest traffic workload is at 4:00 PM (hod 16) with 61.24% and 5:00 PM (hod 17) with 61.52%. Traffic is minimal between 12:00 AM and 8:00 AM (hod 0-8).
Understanding consumer segments helps tailor marketing, enhancing relevance and engagement for increased ROI.
POPS's customer base in Guatemala shows affinity indexes of 102 for women and 99 for men. Women are slightly overrepresented relative to the average consumer. The Generation X affinity index is 371, indicating a high affinity among this generation.