Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pops is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pops performance in the Costa Rica and how they change over time
See what factors influence Pops performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
An analysis of Pops' competitors in the Costa Rica
An analysis of Pops' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reflects brand strength and customer preference, highlighting competitive success in a dynamic industry.
Pops holds a leading market performance percentile of 99 in Costa Rica's Cafe & Restaurants industry, indicating a strong competitive position. Competitors like Taco Bell, Cheesus, Centenario Pizza, Delmonicos Steak Tamarindo, Taj Mahal, and Green Papaya Taco Bar are within the same top-tier market presence.
CSAT reflects loyalty. A high score suggests repeat business and positive brand perception. Tracking changes helps gauge marketing and service effectiveness.
Pops' overall customer satisfaction is 78%, a 6.3 percentage point increase year-over-year. Alajuela Province leads with 90%, showing strong positive growth. Puntarenas and Heredia Provinces experienced CSAT decline. The trend indicates improved customer experiences overall, with regional variations needing attention.
Outlet count shows market presence. A wide network can boost accessibility and revenue. Tracking changes informs expansion and market penetration.
Pops has 37 outlets in San Jose Province, the highest number, indicating a strong regional presence. Alajuela, Heredia, Puntarenas, Cartago, Guanacaste and Limón Provinces have fewer outlets, suggesting potential areas for expansion to enhance market coverage.
Knowing competitors helps refine strategy. Understanding cross-visitation informs marketing and product positioning for competitive advantage.
McDonald's, with a cross-visitation rate of 21.16%, is Pops' primary competitor, indicating a significant overlap in customer base. Burger King, KFC, Taco Bell and Subway also attract Pops' customers. This data suggests direct competition for customer foot traffic.
Traffic patterns show peak hours. Aligning staffing and promotions with demand improves customer experience and maximizes revenue.
Pops experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload at 3:00 PM (58.13). Traffic is significantly lower during early morning hours. This data allows for optimized staffing and resource allocation.
Segment analysis enables targeted marketing. Gender and generational insights refine messaging and product offerings, boosting engagement and ROI.
Women are over-represented among Pops consumers, with an affinity index of 71. Men are also over-represented with index of 119. Gen Y exhibits high affinity (137), while Gen X shows a lower affinity index of 41, suggesting targeted marketing for Gen X consumers might be beneficial.