Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Costa Rica and how they change over time
See what factors influence McDonald's performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Costa Rica
An analysis of McDonald's' competitors in the Costa Rica
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
McDonald's in Costa Rica holds a leading market performance with a percentile of 99. This indicates a strong market presence. Performance peers such as Santo Pecado, Crispy Churros, Denny's, Rosti, Tree House Restaurante and Compadres Taquería Mexicana share similar market positions.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
McDonald's overall CSAT in Costa Rica is 48%, a decrease of 6.8 percentage points year-over-year. San Jose Province shows the highest CSAT at 56% with a growth of 1.3 percentage points, while other provinces experienced CSAT decline. CSAT fluctuated between 29.63% and 56.25% during the observed period.
Average check tracks customer spending per visit, revealing pricing strategy effectiveness and customer purchase behavior trends over time.
The overall average check for McDonald's in Costa Rica is 6.2K CRC, a 3.2% decrease year-over-year. Alajuela Province has the highest average check at 7.2K CRC. The average check varied between 5941.18 CRC and 6808.04 CRC during the period.
Outlet count indicates brand reach and market penetration, affecting accessibility, brand visibility, and potential revenue streams.
McDonald's has 38 outlets in San Jose Province, which is the highest number compared to other provinces. Cartago and Alajuela provinces each have 11 outlets, followed by Heredia with 10. Guanacaste and Limón each have 2 outlets, and Puntarenas has 1.
Identifying key competitors helps understand market dynamics and competitive advantages in the Cafe & Restaurants industry.
The top competitors for McDonald's in Costa Rica, based on cross-visitation, are Subway (9.42%), KFC (9.25%), Pizza Hut (7.14%), Pops (6.49%), and Taco Bell (6.17%). These brands are frequently visited by McDonald's customers.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
McDonald's in Costa Rica experiences peak traffic workload between 12:00 PM (54.47%) and 8:00 PM (61.64%), with the highest activity at 7:00 PM (61.23%). Traffic is significantly lower during early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing and enhanced customer engagement strategies.
McDonald's customers in Costa Rica are over-indexed for Women (Affinity Index: 62) and under-indexed for Men (Affinity Index: 124). Also, customers are over-indexed for Gen X (Affinity Index: 126) and Gen Y (Affinity Index: 99).