Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Costa Rica and how they change over time
See what factors influence Subway performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Costa Rica
An analysis of Subway' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning in the industry.
Subway holds a leading market performance percentile of 99 in Costa Rica's Cafe & Restaurants industry. This indicates a dominant position compared to peers like Pizza Hut, Fogo, Compadres • Heredia, Compadres Taqueria Mexicana Plaza Bambú, Burger King, and CharlesBBQ, all also at the 99th percentile.
CSAT indicates brand perception, directly impacting loyalty, repurchase rates, and word-of-mouth referrals within the competitive market.
Subway's overall CSAT in Costa Rica is 74%, a decrease of 4.5 percentage points year-over-year. Guanacaste shows high satisfaction (96%), while Heredia Province has the lowest (40%). This suggests regional variations in customer experience that warrant further investigation and targeted improvements.
Average check reflects customer spending habits, crucial for revenue analysis and strategic pricing adjustments within the market.
Subway's average check in Costa Rica is 5.6K CRC, down 3.7% year-over-year. Cartago Province has the highest average check (6K CRC), while San Jose and Alajuela Provinces both show 5.3K CRC. This may point to variations in menu preferences or pricing strategies across regions.
Outlet count indicates market penetration, reflecting brand accessibility and infrastructure coverage within the region.
Subway has 47 outlets in San Jose Province, the most in Costa Rica. Heredia Province has 14 outlets, followed by Alajuela (9), Cartago (7), Guanacaste (6), Puntarenas (4) and Limón (3). This distribution highlights Subway's stronger presence in certain regions.
Competitor analysis highlights direct rivals, revealing customer preferences and potential market share vulnerabilities for strategic response.
Subway's top competitors in Costa Rica, based on customer cross-visitation, are McDonald's (21.89%), KFC (9.43%), Taco Bell (7.17%), Burger King (5.28%), and Pizza Hut (4.91%). McDonald's has significant overlap in customer base with Subway.
Traffic workload analysis shows peak hours, essential for staffing, inventory, and optimizing customer service efficiency.
Subway's peak traffic in Costa Rica occurs between 12 PM and 7 PM, with the highest workload around 1 PM (60.29%). Traffic is minimal between 3 AM and 5 AM. This indicates a lunch and dinner-focused business model.
Segment analysis tailors marketing, improves engagement, and optimizes offerings to resonate with specific demographic groups.
Subway customers in Costa Rica show high affinity towards men (122 index) and Gen Y (183 index). Women are underrepresented with affinity index of 65. This data suggests higher-than-average engagement from men and Gen Y, while women engagement is lower than average. This needs further investigation.