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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Costa Rica and how they change over time
See what factors influence KFC performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Costa Rica
An analysis of KFC' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
KFC holds the 99th percentile, a leading market position. This indicates a strong brand preference in Costa Rica's Cafe & Restaurants industry. Peers include: Compadres Taquería Mexicana, Namaste Indian Restaurant, Tree House Restaurante, Azalea's Café, Rosti, Burger King • Cartago.
CSAT reflects customer happiness. Monitoring CSAT helps pinpoint areas for service enhancement, directly impacting brand loyalty and revenue.
Overall CSAT is 45%, a 15.3 percentage point decrease year-over-year. Guanacaste shows the highest CSAT at 56% with positive growth, while Cartago Province has the lowest at 40%. This decrease warrants investigation into service issues.
Average check indicates spending per customer. Tracking it helps optimize pricing strategies and identify revenue growth opportunities.
The overall average check is 7.3K CRC, down 2.4% year-over-year. Puntarenas Province shows the highest average check at 8.4K CRC. The decrease suggests a need to analyze spending habits and menu appeal.
Outlet count shows brand reach. Tracking this reveals geographic strengths and where expansion can boost market share.
KFC has 29 outlets in San Jose Province, the most in Costa Rica. Heredia and Alajuela Provinces each have 8 outlets. Limón and Puntarenas have the least, indicating growth opportunities.
Competitor analysis shows customer choice. Knowing the top competitors helps to refine marketing, retain clients, and maintain a competitive edge.
McDonald's is the top competitor with 18.10% cross-visitation, followed by Subway and Pizza Hut (7.94%). Burger King and Taco Bell also show notable customer overlap, indicating direct competition.
Traffic workload shows peak times. Analyzing this allows for staffing optimization, reducing wait times and improving overall customer experience.
Peak traffic is between 12:00 PM and 8:00 PM, with the highest workload at 1:00 PM (57.86%). Traffic is minimal before 10:00 AM and after 10:00 PM, indicating ideal times for cleaning or preparation.
Consumer segments show the key demographics. This enables targeted marketing and customizes offers, boosting engagement and brand affinity.
Women have a high affinity (61 affinity index). Men also high affinity(125 affinity index). Gen X (94 affinity index) and Gen Y (105 affinity index). These segments can inform marketing and product development.