Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Popeyes is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Popeyes performance in the Vietnam and how they change over time
See what factors influence Popeyes performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Popeyes' competitors in the Vietnam
An analysis of Popeyes' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning within the cafe & restaurant industry.
Popeyes in Vietnam holds a leading market position at the 99th percentile. This indicates a strong brand presence with high foot traffic compared to competitors. Performance peers in a similar range include Panda, Haidilao Hot Pot, Pasteur Street Craft Beer, The Chill Buffet, Hải sản Mộc quán Nha Trang, and Dookki.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking it identifies areas for service improvement.
Overall customer satisfaction (CSAT) for Popeyes in Vietnam is 62%, a decrease of 2.2 percentage points year-over-year. Lâm Đồng Province shows a high CSAT of 90%. The CSAT trend varied from 54.18% to 66.83% between April and June 2025.
Average check reflects customer spending habits. Monitoring trends helps optimize pricing and menu strategies for revenue growth.
The overall average check for Popeyes in Vietnam is 149.5K VND, a 2% decrease year-over-year. Lâm Đồng Province has an average check of 206.1K VND. The average check varied from 120137.05 VND to 165882.35 VND between April and June 2025.
Outlet count indicates brand reach and market penetration. Expansion boosts accessibility and potential revenue streams.
Popeyes has a limited number of outlets in Vietnam. Presence is noted in Lâm Đồng Province and Bắc Ninh Province, each with one outlet. This indicates a focused, potentially growing, market presence in these regions.
Identifying key competitors allows strategic benchmarking. It informs tactics to gain market share and differentiate brand offerings.
Key competitors for Popeyes in Vietnam, based on customer cross-visitation, include Highlands Coffee (7.74%), KFC (6.60%), Jollibee (5.09%), Phuc Long (5.09%), and Katinat (5.09%). These brands attract customers who also visit Popeyes.
Traffic workload analysis identifies peak hours. It enables efficient staffing and resource allocation to maximize customer service.
Popeyes in Vietnam experiences peak traffic between 10 AM and 9 PM, with the highest workload at 7 PM (70.92%) and 6 PM (68.21%). The lowest traffic is observed in the early morning hours (0 AM to 6 AM).
Understanding consumer segments enables targeted marketing. Tailoring campaigns to demographics improves engagement and ROI.
Popeyes' customer base in Vietnam shows high affinity among women (92 index), and men (105 index) compared to an average affinity of 100. Generationally, Gen Z (117 index) and Gen Y (101 index) show above average engagement, while Gen X (51 index) is under-indexed.