Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Point Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Point Coffee performance in the Indonesia and how they change over time
See what factors influence Point Coffee performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Point Coffee' competitors in the Indonesia
An analysis of Point Coffee' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Point Coffee holds a leading market performance with a percentile of 99 in Indonesia's Cafe & Restaurants industry. This indicates a strong competitive position. Performance peers in a similar range include Ta Wan, Kampung kecil ciputat, Wheels Coffee Roasters Heritage Lifestyle Hub, Dapur Solo, Wingstop, and Mie Gacoan.
Customer satisfaction (CSAT) is a key indicator of customer loyalty, brand perception, and potential for growth.
Point Coffee's overall customer satisfaction is at 70%, a decrease of 9.1 percentage points year-over-year. Regionally, Sulawesi shows the highest CSAT (81%), with growth. Sumatra has the lowest CSAT (54%) and a significant decrease. Java and Lesser Sunda Islands also saw CSAT declines.
Average check (Avg Check) reflects the average spending per customer, indicating pricing strategy effectiveness and customer value.
Point Coffee's overall average check is 32.5K IDR, a 6% decrease year-over-year. Sumatra has the highest average check (35.1K IDR). Sulawesi has the lowest (20.3K IDR). All regions show no growth in average check compared to the previous period.
The number of outlets reflects brand's reach and expansion, impacting market share and accessibility for customers.
Point Coffee has 733 outlets in Java, representing the largest presence. Sumatra follows with 167 outlets. Maluku and Western New Guinea have the fewest outlets, with 6 and 4, respectively. This distribution highlights Java as the core market.
Analyzing competitors reveals market dynamics and opportunities for differentiation and strategic positioning.
Point Coffee's top competitors based on cross-visitation are Kopi Kenangan (5.03%), KFC (4.88%), Pizza Hut (4.52%), Starbucks (4.12%), and Fore Coffee (3.57%). This indicates that customers who visit Point Coffee also frequent these brands.
Traffic workload by hour reveals peak times and helps optimize staffing and resource allocation for better service.
Point Coffee experiences peak traffic workload between 17:00 and 20:00 (5:00 PM - 8:00 PM), reaching its highest at 19:00 (7:00 PM) with 57.93%. The lowest traffic workload is between 1:00 and 5:00 AM, indicating optimal times for maintenance.
Understanding consumer segments allows brands to tailor marketing strategies, improving engagement and brand affinity.
Point Coffee's consumer base shows a higher affinity index for men (122) compared to women. Gen X (120) shows a high affinity. Gen Z (67) demonstrates lower engagement relative to the average consumer, suggesting a need for targeted strategies.