Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ta Wan is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ta Wan performance in the Indonesia and how they change over time
See what factors influence Ta Wan performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Ta Wan' competitors in the Indonesia
An analysis of Ta Wan' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing a brand's share of foot traffic in the industry.
Ta Wan holds a leading position in Indonesia's cafe & restaurant industry with a market performance percentile of 99. This indicates a strong market presence and high customer preference relative to its competitors. Performance peers in a similar range include Wheels Coffee Roasters Heritage Lifestyle Hub, Point Coffee, Wingstop, Kampung kecil ciputat, Fore Coffee, and Dapur Solo, all at the 99th percentile.
Customer satisfaction is key for loyalty and growth. High CSAT scores link directly to repeat business and positive word-of-mouth referrals.
Ta Wan demonstrates high customer satisfaction in Indonesia with an overall CSAT of 87%, a significant increase of 22.5 percentage points year-over-year. Satisfaction varies by region, with Sulawesi showing the highest CSAT at 95%, while Lesser Sunda Islands lags at 45%. Improvement areas include understanding and addressing the drivers of lower satisfaction in the Lesser Sunda Islands region.
Average check reflects spending per customer. Monitoring it helps optimize pricing strategies and understand customer purchasing behavior.
Ta Wan's overall average check is 72.1K IDR, a decrease of 27.8% year-over-year. Kalimantan shows the highest average check at 94.9K IDR, while Sumatra's average check is 61.7K IDR. A declining trend in average check suggests the need to analyze factors like menu pricing, promotional offers, and customer spending habits to optimize revenue.
Outlet count indicates brand reach. Expansion strategies hinge on understanding the distribution and potential for growth.
Ta Wan has a total of 92 outlets in Indonesia. Java dominates with 72 outlets, followed by Kalimantan and Sumatra with 6 each. This distribution highlights Java as the core market. Further expansion considerations should evaluate market potential in regions with fewer outlets, such as Lesser Sunda Islands, Maluku, and Western New Guinea, each with only 1 outlet.
Knowing competitors helps refine strategy. Identifying brands customers also visit reveals opportunities for differentiation and partnerships.
Ta Wan's top competitors, based on cross-visitation, are Pizza Hut (10.85%), Steak Hotel by Holycow! TKP (10.55%), ZENBU (3.64%), Solaria (2.75%), and Fore Coffee (2.45%). The high cross-visitation with Pizza Hut and Steak Hotel suggests opportunities for Ta Wan to differentiate its offerings and target customers who frequent these establishments.
Traffic workload informs staffing. Understanding peak hours ensures optimal service and resource allocation for customer satisfaction.
Ta Wan experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload at 62.37% at 6:00 PM. This suggests the need for adequate staffing during these hours to handle customer volume efficiently. Traffic is minimal during nighttime hours (10:00 PM to 9:00 AM).
Consumer segments guide marketing. Understanding gender and generation mix allows targeted messaging, enhancing campaign effectiveness.
Ta Wan's consumer base shows a higher affinity among women (119%) compared to men (84%). Gen Z is overrepresented (145%), while Gen X is underrepresented (56%). This indicates a high affinity among younger, female consumers. Marketing efforts can be tailored to appeal to these dominant segments while also considering strategies to engage Gen X more effectively.