Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Point B is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Point B performance in the France and how they change over time
See what factors influence Point B performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Point B' competitors in the France
An analysis of Point B' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry, showing foot traffic share.
Point B is a leading brand in France's Cafe & Restaurants sector, securing a top 1% market perfomance. This high percentile signifies strong customer preference and competitive strength relative to its peers. Competitors like Ti Amo, Terry's Café, Estaminet, Happy Caffé, Prima Bohème and BDS Restaurant also share this leading position in the market.
Customer Satisfaction (CSAT) indicates brand perception. Tracking CSAT helps improve service quality and retain customers in the Cafe & Restaurants sector.
Point B's overall CSAT in France is 63%, indicating customer sentiment towards the brand. A decrease of 6.8 percentage points year-over-year suggests a decline in customer satisfaction. The CSAT trend line shows fluctuations, peaking in May 2025 and decreasing by June 2025, which may need investigation.
Average Check (transaction value) impacts revenue. Monitoring the average check amount aids pricing and promotional strategy in the Cafe & Restaurants industry.
Point B's overall average check in France is EUR 18.4, indicating the typical transaction value. A year-over-year increase of 2.3% indicates a positive trend in customer spending. The average check fluctuated, reaching its apex in May 2025 before receding by June 2025.
Outlet count reflects market reach. Tracking outlet numbers informs expansion and geographic strategy in the Cafe & Restaurants industry landscape.
Point B operates 59 outlets in Metropolitan France. This represents its current physical presence and capacity within the market. All outlets are concentrated in this region.
Competitor analysis reveals market dynamics. Identifying key competitors informs strategic positioning in the Cafe & Restaurants industry.
Point B's top competitors, based on cross-visitation, are McDonald's (13.09%), O'Tacos (6.55%), Burger King (5.45%), KFC (5.09%), and Quick (4%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes operations. Understanding peak hours enables efficient staffing and resource allocation in the Cafe & Restaurants sector.
Point B's traffic workload is concentrated between 11:00 and 23:00, peaking from 18:00 to 21:00. Minimal traffic occurs between 0:00 and 10:00. This information is crucial for staffing and resource allocation.
Consumer segmentation informs targeted strategies. Knowing segment affinity helps tailor marketing and product development in the Cafe & Restaurants sector.
Point B's customer base shows a gender skew towards Women, with an affinity index of 80, indicating under-representation compared to men (118). Among generations, Gen X has an affinity index of 85, while Gen Y and Gen Z indices stand at 110 and 112 respectively, suggesting a higher affinity among younger consumers.