Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Lab is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Lab performance in the Bulgaria and how they change over time
See what factors influence Pizza Lab performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Lab' competitors in the Bulgaria
An analysis of Pizza Lab' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength by showing its share of foot traffic, indicating customer preference and competitive power in the industry.
Pizza Lab, with a market performance of 99%, is a leading brand in Bulgaria's Cafe & Restaurants industry. This high percentile indicates a dominant market position, signifying strong customer preference compared to peers like Старият капитан, Izbata, Franco Di Roma Mladost, Maymunarnika, Costa Coffee, and Polah, who are also at the same percentile.
Customer satisfaction is key for loyalty. Tracking CSAT helps understand how customers perceive Pizza Lab, guiding improvements and highlighting areas of success.
Pizza Lab's overall customer satisfaction (CSAT) is 69%, a decrease of 11 percentage points year-over-year. While Mladost shows high satisfaction (83%), other counties like Mladost (68%), Liulin (62%), and Triadica (42%) have lower scores, suggesting localized issues impacting customer experience.
Average check tracks customer spending per visit. Monitoring this KPI helps in pricing strategies and identifying opportunities to increase revenue per transaction.
Pizza Lab's overall average check is 20.8 BGN, up 17.8% year-over-year. Vitosha leads with 26.9 BGN, while Liulin shows the lowest at 16.4 BGN. These variations suggest different spending habits across regions, impacting overall revenue.
Outlet count shows Pizza Lab's reach. Tracking it reveals expansion, market coverage, and potential for revenue growth across different locations.
Pizza Lab has varying outlet counts across counties. Triadica has the most (3), while Mladost, Младост, Vitosha, Liulin, and Vazrajdane each have 2. Sredec, Studentski, and Izgrev have 1 each. This distribution highlights key markets for Pizza Lab.
Competitor analysis shows brand positioning. Knowing top competitors reveals customer choices and opportunities to differentiate and gain market share.
Pizza Lab's top competitors include Happy Bar & Grill (15.56%), McDonald's (7.78%), KFC (5.56%), Ice Cream House Afreddo (4.44%), and Raffy Bar & Gelato (4.44%). These brands capture a significant portion of Pizza Lab's customer base, indicating shared customer preferences.
Traffic workload shows peak hours. Understanding workload guides staffing, optimizes operations, and enhances customer service during busy periods.
Pizza Lab experiences peak traffic between 11:00 and 21:00, with the highest workload around 20:00 (58.04%). Traffic is minimal during the early morning hours (0:00-9:00), indicating a need for optimized staffing and resource allocation throughout the day.
Analyzing segments informs marketing. Understanding customer demographics helps tailor campaigns, enhance positioning, and connect with the right audience.
Pizza Lab's customer base is primarily female (90% affinity). Gen Z (171 affinity) and Gen Y (123 affinity) are overrepresented, while Gen X (48 affinity) is underrepresented. Focus marketing efforts on appealing to younger generations, highlighting female preferences.