Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Costa Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Costa Coffee performance in the Bulgaria and how they change over time
See what factors influence Costa Coffee performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Costa Coffee' competitors in the Bulgaria
An analysis of Costa Coffee' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Costa Coffee in Bulgaria is in the top 1% of brands, indicating a leading market position. This high percentile signifies strong customer preference and competitive advantage. Performance peers include Maymunarnika, Izbata, Franco's Pizza, Pizza Lab, Старият капитан and Skapto which have also achieved high-ranking positions.
Customer satisfaction is crucial as it directly impacts brand loyalty, repurchase rates, and overall business success. Monitoring it helps improve service quality.
Overall customer satisfaction for Costa Coffee in Bulgaria is at 50%, a decrease of 12.3 percentage points year-over-year. Satisfaction varies by county: Sredec shows 80% with a slight increase, Odessos is at 70% with a notable decrease, and Triadica is at 38% with a decrease, suggesting localized issues need attention to improve customer happiness.
Average check reflects customer spending per visit, vital for revenue analysis and pricing strategy optimization, showcasing purchasing patterns.
The average check for Costa Coffee in Bulgaria is 14.6 BGN, showing a 22.3% increase year-over-year. By county, Triadica leads at 17.5 BGN, Sredec follows at 16.5 BGN, and Slatina records 10.5 BGN. This indicates variations in spending habits across different locations, potentially influenced by local factors.
Outlet distribution reflects market presence and accessibility, influencing market share and brand visibility within regions.
Costa Coffee has a varying number of outlets across Bulgarian counties. Triadica has the most with 4 outlets, while Младост, Odessos and Slatina each have 2. Mladost, Sredec, Izgrev, Oborishte, Vitosha and Vazrajdane each have 1 outlet, indicating uneven geographic distribution that impacts local market penetration.
Identifying key competitors through cross-visitation patterns helps refine marketing strategies and understand customer choice drivers in the market.
Top competitors for Costa Coffee in Bulgaria, based on customer cross-visitation, include Happy Bar & Grill (19.12%), McDonald's (6.62%), Starbucks (4.41%), Staria Chinar (2.94%), and Osteria Tartufo (2.94%). This data highlights alternative dining choices preferred by Costa Coffee customers.
Traffic workload patterns reveal peak hours, aiding staffing, inventory, and promotional planning to optimize service during high-demand periods.
Traffic workload for Costa Coffee in Bulgaria varies throughout the day. Peak traffic occurs between 9 AM and 6 PM, peaking around 12 PM to 2 PM. There is significantly lower traffic during night, with minimal activity between 11 PM and 4 AM. These patterns inform operational adjustments.
Understanding consumer demographics helps tailor marketing efforts, refine product offerings, and improve customer engagement by addressing segment-specific needs.
Costa Coffee's consumer base in Bulgaria shows an over-representation of women (affinity index 108) and an under-representation of men (affinity index 94). Among generations, Gen X is highly over-represented (affinity index 147), while Gen Y (affinity index 84) and Gen Z (affinity index 68) are under-represented, suggesting targeted marketing could focus on attracting younger demographics.