Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza King performance in the United States and how they change over time
See what factors influence Pizza King performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza King' competitors in the United States
An analysis of Pizza King' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza King's MARKET PERFORMANCE percentile is 99, making it a leading brand. This strong position indicates a significant market share compared to competitors like El Genio del Shawarma, Da Gennaro, Ted's Hot Dogs, ONGI, corazonorlando, and Sukiya Sushi & Japanese Buffet, all positioned at the 99th percentile.
Customer Satisfaction (CSAT) measures how well a company's products or services meet customer expectations, driving loyalty and revenue.
Pizza King's overall CSAT is 64%, a decrease of 8.7 percentage points year-over-year. In Indiana, CSAT is also 64%, down by 7.5 percentage points. This decline suggests a need to investigate and address factors impacting customer experience, such as service quality or product offerings.
Average check is the average amount spent per transaction, reflecting pricing strategy and customer spending habits.
Pizza King's overall average check is $23.10, down 8.2% year-over-year. The average check in Indiana is also $23.10. The decrease suggests changes in customer spending or pricing, requiring analysis of menu items and promotions.
The number of outlets indicates a brand's reach and market presence, impacting accessibility and brand visibility.
Pizza King has 30 outlets in Indiana and 1 in California. The concentration of outlets in Indiana suggests a strong regional presence, while the single outlet in California indicates potential for expansion or a limited market test.
Identifying key competitors and understanding customer cross-visitation patterns enables strategic positioning and targeted marketing efforts.
Pizza King's customers also frequently visit McDonald's (23.2%), Wendy's (12%), Pizza King (11.2%), Arby's (8.80%), and Applebee's Grill + Bar (8.80%). This cross-visitation data suggests that Pizza King competes in the fast-food and casual dining segments.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Pizza King's peak traffic occurs between 17:00 and 19:00, with the highest workload at 18:00 (61.53). Traffic is lowest between 0:00 and 9:00. This data informs staffing schedules and promotional timing to maximize efficiency.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity.
Women show high affinity (115%) for Pizza King, while men are under-indexed (87%). Gen X shows very high affinity (139%), Gen Z shows high affinity (115%) and Gen Y is under-indexed (52%). This indicates that marketing should emphasize the Gen X cohort to improve engagement.